WeChat and WeChat Marketing

Before we talk about WeChat Marketing, let's understand WeChat first.

WeChat, which has more than 800 million monthly active users today, was initially modelled off WhatsApp, but it has since integrated social media with free messaging and calls.

WeChat is WhatsApp + Facebook + Linked-in + SMS + YouTube + Twitter + Instagram + Android Pay + Apple Pay + Uber ++++

WeChat is a superapp.

WeChat decidedly focused on connectivity, morphing what was once a stand-alone messaging platform into an indispensable mobile portal for making payments, booking doctor appointments, filing police reports, hailing taxis, accessing banking services, video conferencing, playing games and much more.

Take mobile payment as an example. In 2013, WeChat debuted its first payment system. Users can send each other money, pay utility bills and even invest in a wealth fund through the app.

Its parent company, Tencent, invested billions of dollars in ride-sharing company Didi Chuxing (China's Uber) and group-buying service Meituan-Dianping (China's Groupon), so users can order a car or shop for group deals without leaving WeChat.

Over the past years, Tencent convinced retailers such as McDonald's, 7-Eleven and Uniqlo to accept WeChat Pay.

As one American venture capitalist puts it, WeChat is there "at every point of your daily contact with the world, from morning until night".

In a country where more people use the Internet via their mobiles than in the US, Brazil and Indonesia combined, WeChat is particularly attractive to advertisers.

But the reason why big banks, airlines, hotels and restaurant chains have no issues in signing up for WeChat is that the company does not store end-user data.

All WeChat did was open up its platform to an application programming interface, or API. Its proposition is simple - "Your customer's data stays with you. We are only interested in providing the user interface."

It makes sense. The last thing WeChat wants is to deal with local governments, who will keep knocking on its door, demanding access to user data.

This article is adapted from an article written by Howard Yu, a professor of strategic management and innovation at the IMD business school. The original article was published in The Business Times Singapore on 10 Feb 2017

Comments

Kindness as a Way of Life: How Kindness can Reward You 6 Times Over

Kindness as a Way of Life by Andy Ng Kindness is a universal language that transcends cultural boundaries, enriches human connections, and has the power to transform lives. It goes beyond mere acts of charity or random good deeds. To me, kindness, when practiced as a way of life, becomes a profound philosophy that can shape our interactions with others, the world around us, and even our own well-being. In this article, we will explore the multifaceted aspects of kindness as a way of life, touching on non-violent communication, the limitations of traditional charity, the potential harms of helping, the deliberate cultivation of kindness, and the incredible rewards it brings. 1. Non-Violent Communication Non-violent communication (NVC) is a key component of practicing kindness as a way of life. Developed by Marshall B. Rosenberg, NVC emphasizes empathetic communication that seeks to understand and connect with others on a deeper level. It encourages active listening, empath

New Age Mobile Numerology

Many people look at 'mobile number change luck' with skepticism, they say, how can just one simple mobile number change create so many changes in a person's life? Also, the mobile numbers are given to us by random by the telcos, how can our fate be assigned by the telcos at random? Besides, isn't it true that our lives and fates are determined by birth and what we do, how can a small mobile number, which is a modern invention, have any effect? How about people in the past without mobile numbers? You mean they don't have a life without mobile numbers, right? One more thing: you cannot just change your mobile number and expect your life to change. If this is so, wouldn't everybody be rich just by changing their mobile numbers? Finally, isn't this kind of fortune-telling thing more of psychology and blind faith than science? If so, how can we trust anything that is not proven and not science? Today let's resolve all these doubts and I welcome your co

If Not You, Who Else?

I learnt this very powerful 5-word phrase from Singapore's highest ever box-office movie ever: "Ah Boys to Men II". In one scene, the recruits were about to start their 3-day field camp. Their Officer-in-Command asked them, "Before we moved out, anybody not feeling well?" All the soldiers replied loudly, "No Sir!!!" "Gentlemen", continued the Officer, "Every time the training gets tougher, one thought comes to your mind, 'Why Must I Serve National Service?' "My answer to you is, 'If Not You, Then Who Else?'" Wow! What a powerful phrase! If Not You, Who Else may mean: You are the most suitable person, and we can't find anyone better than you. This is appreciation at the highest level How can you push this responsibility to someone else? I am making a request to you specifically, please don't reject my request Can you find me another person more suitable than you? Please refer me anot

Business and Money Tips

Search This Blog