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WeChat and WeChat Marketing

Before we talk about WeChat Marketing, let's understand WeChat first. WeChat, which has more than 800 million monthly active users today, was initially modelled off WhatsApp, but it has since integrated social media with free messaging and calls. WeChat is WhatsApp + Facebook + Linked-in + SMS + YouTube + Twitter + Instagram + Android Pay + Apple Pay + Uber ++++ WeChat is a superapp. WeChat decidedly focused on connectivity, morphing what was once a stand-alone messaging platform into an indispensable mobile portal for making payments, booking doctor appointments, filing police reports, hailing taxis, accessing banking services, video conferencing, playing games and much more. Take mobile payment as an example. In 2013, WeChat debuted its first payment system. Users can send each other money, pay utility bills and even invest in a wealth fund through the app. Its parent company, Tencent, invested billions of dollars in ride-sharing company Didi Chuxing (

Successful Business Models Part 1

9 Things Anyone Can Do to Be a Better Leader

Stop focusing so much on financial and material gain. It is not the only measure of success. Uncross your legs and arms. Open body language makes people feel less tense. Include your employees' spouses or partners at work events, social gatherings and on trips. Work is easier for your employees when they have support at home. Get out from behind your desk and step into the trenches. Sit next to employees, listen to their feedback, and walk in their shoes. You'll see things on the ground that you'll never see from the sky. Make your values mean something. They shouldn't just be words on your website or posters on your walls. Embed your values into your systems and processes. Hire by them, dream by them, fall on your sword by them. When someone asks you for a piece of advice, give it to them with enthusiasm and tell them to come back if they need more in the future. Talk face-to-face. Discussing important matters over email, text and Slack can backfire. Shut u

How to Be a No Jeopardy Manager

Hot Button Selling

Hot button selling is one of the most common yet effective ways of selling.  Whether you are selling to consumers or corporate, you are still selling to human beings.  That’s why you need to press their hot buttons. When you do the triggers, the sale is closed, and no further selling is needed. But if you press the wrong button, you’ll get an enemy.   This course demystifies hot button selling. It combines strategies from Barry Feig, Kim Hui and Brad Sugars. It will reward you handsomely …   POWER-PACKED CONTENTS INCLUDE: Problem with most salespeople: lack of triggers What is Hot Button Selling and how does it differs from selling on benefits and emotions The 14 Buttons to Press  Five Steps to Hot Button Selling: Uncover problems, Trigger Pain, Intensify Pain, Create the Heaven and Pay them Now Top 25 Strategies on the above (include your case study) Using 5 Love Languages to Trigger Action NOW Dealing with Objections the Hot Button Way Secret Art of War to

Social Media Selling with Sun Tzu Art of War

As we know, social media marketing is about social first and marketing second. Same for Sun Tzu Art of War: it is about art first and war later.   'Art' in Sun Tzu Art of War refers to how we do things, while 'War' here refers to winning in the business battlefield. Social media marketing is about how we do and not what we do.  For example, it is not about how nice your photo is on FaceBook but how you post your photo: do you post it with a positive or negative angle? On the surface, Social Media is a 201x thing, while Art of War belongs to 2,500 years ago. Yet they both share a common origin: the Yi Jing (or Book of Changes) written 5,000 years ago: life is about evolution. Social media is always evolving, while Sun Tzu Art of War is too evolving with the times as Sun Tzu advocates flexibility as the key winning strategy. Today I shall look at the 5 Elements of Sun Tzu Art of War and they can be applied in our Social Media Marketing.  Know Yourself Know Your

Number One Result that Have the Biggest Impact in Your Life

"What is the number one result that you believe would bring you the biggest result in this year?" This is the question that I have, since 3 January 2017, asked my clients, this year. Not once but 7 times. People give me different answers, "I want to build my business to a new level this year", "I want to super-charge my career" and "I want to fire my boss" are the three most common answers so far. As the responses emerge, they reveal something important. Your answer to this question shows what you currently believe would give you your biggest return on investment (ROI) for the time, energy and money that you put in. I would next ask a powerful question, "Knowing what you know now, are you willing to break out of your comfort zone and do what is necessary to achieve the result you want this year?" This is where they will give me silence. Let's face it: most people are just living in dreams. They say they want something,

Sales Training in Cambodia Jan 2017

Understanding Customer Psychology

Why do people queue up to buy iPhone when it sells for double the price of other phones and is one to two times the average monthly income of most people?  Why when internet companies launch free mobile apps people download them immediately but baulk when they are asked to pay for the apps? Welcome to the world of psychology, in this case, customer psychology. Human beings are highly complex creatures and most people don't even know themselves, let alone know what their customers think and want. Because of impermanence, un-satisfaction and focus on self, people are not only highly unpredictable but also highly eco-centric. From years of training, consulting and coaching people in 15 countries from U.S.A. to China and Maldives, we at Asia Trainers have come up with the following 5 factors that make people think, decide and buy from you. Whether you are now selling to individuals or corporates, if you too want to get ahead of the pack and outsell your competitors, you need to

I Ask Myself These 7 Power Questions Today

Questions are the answers, and smart people don't ask smart questions but empowering questions, questions that give you more power.  So on this first day of 2017, I ask myself these 7 powerful questions: Do you truly want 2017 to be  better  than 2016?  If so, do you have the plans to make it happen?   Are you  committed  to doing things that you find uncomfortable, but will bring you results for 2017? Are you working on  strategic  opportunities, or are you still looking out for transactional opportunities? Is your  boss  going to help you get what you want?  Can you ask your boss for more?  If you are the boss, is your  team  helping you to achieve your goals?  Can you get better team and ask for more results from them? Are you resolved to spend your valuable time and resources with truly good opportunities for  improvement ? Will you  listen  more to your customers, your boss, your colleagues, your vendors and people that will help you in your work?  Will you engage t

Psychological Selling

Secret Art of War 三十六计

Everyone knows the Art of War 孙子兵法 by military strategist 2,500 years ago Sun Tzu. Not many know that Sun Tzu's grandson, Sun Bin 孙膑, was one of the creators of another military classic, called Secret Art of War 秘密兵法, now known as The 36 Stratagems or 三十六计. The 36 Stratagems details the exact tactic to use in 6 different situations. The first step is to assess your current situation and next is to select one of the 6 stratagems in your situation and apply them accordingly. Many Chinese believe that The 36 Stratagems provides answers to all the world’s problems . In fact our company Asia Coaching Training has since 2013, offers free 30-minute consultancy to our selected clients. The 36 Stratagems book is so secretive that until today, no one knows the author of this book. The form that we see today was only officially published in 1941. In short, although it is an ancient book, it is also a modern book. In the business world, the most common tactic used by many is stratagem no

Successful Sales Strategies

How I Move From Failure to Success in by using Win to Fight

Like most people in the corporate and business world, I used to behave in a competitive and driven way. People that know me know that I am one that go all the way to fight to win. Whether it is in business, people management, social or family, I am always goal driven and will go to great lengths to get what I want. Although I am not the extreme 'winner takes it all' and ultra aggressive guy, I am always ready for battles and believe that to win, I must fight hard until I win. But I fail. This method of fight hard to win is not working. Feedback from my working partners reveals that they find it tiring to work with me. My friends confide in me that I am too short-term oriented. Although I may achieve what I want, the achievements often come at the expense of relationships and friendships.  I have few duplication of success and each project is getting more and more difficult. Most importantly, I am not happy inside.  I fail. In 2010, after learning about the Art of War by a

5 Shocking Facts I Discovered from my China Trip

I have not been to China since 2005, and in particular, have not been to Guangxi province since 1986. Needless to say my recent trips to China have been real eye openers and the following are the 5 shocking facts that I find interesting about China: 1. Despite China having severe labour shortage problem, things get done Everywhere I go, be it banks, restaurants, office, factories or hotels, there are not enough people working. Service is slow but we can get things done. Often there will be just 2 people working in a small eatery that sits 30 people. The bank branch that I visited to open my bank account has only 3 people working: a security guard that doubles up as the internet banking advisor, a bank manager working behind the counter, and a counter girl who helps customers in all banking matters. Despite having staff shortage, things do get done, provided one has no language barrier issues. Service standards become not important, as what can you expect from staff that multi-