Business and Money Tips

Almost all the people that use WeChat has one major goal: to sell to the rich people in China.  In fact, many people told me that the one and the only reason to use WeChat is to get rich by selling to the people that use nothing except WeChat: the people from China. So people learn WeChat and start to do things that they would do in Facebook and other social media: pay money to advertise.  But they soon discover that you cannot just pay to 'boost post' in WeChat.  You have to enter into an advertisement contract with the company if you want to advertise to the WeChat users in China.  But unlike Facebook where paid advertisements start from as low as 20 cents, all paid advertisements in WeChat start from US$20,000 for overseas WeChat accounts and CNY 10,000 for China WeChat accounts.    Frustrated, they next do what a business person would do: do many posts on WeChat Moments advertising their products and services.  WeChat Moments posts work like Facebook newsfeeds and i

If you are like many people in Singapore and Malaysia, you feel that Whatsapp is better and easier to use than WeChat.  Many of my customers told me that WeChat has too many features (in fact, WeChat has 1 million features) and way too powerful for the average Singaporean.  They say that why complicates things when all we want are just messaging and groupchats communication?  I too felt the same way as most people.    However, once I started to use WeChat actively in 2017, I realised that even if I were to just use groupchat and nothing else in WeChat, WeChat is 13 times better than WhatsApp.   Using WeChat groupchats (and not Whatsapp groupchats) has made my life safer, more productive and secure.   The 13 ways that WeChat Groupchats are superior to Whatsapp groupchats are: 1.  Your Phone Number is Not Revealed in WeChat When you join a WhatsApp groupchat, your phone number is known to everyone in the groupchat.  You may start receiving spam messages or even calls from people t

We know that in WeChat, your QR is your first point of contact. Whether it is your personal account, Official Account, Groupchat, Mei Pian or Mini Program, you need people to contact you (or read your article or site) by scanning your QR code.   Other than face-to-face scanning, there are many other ways that you can get people to scan your QR code. Of course, you must make your QR code available easily and better still, give people a good reason to scan your QR code.  The following are the top 10 ways to get plenty of people to scan your QR code: 1. Publish QR code on your sites and social media At the very minimum, your QR code should be at the footer that shows up on every page of your site 2. Add WeChat QR to your company newsletters and email communications . Remind them that they will get some benefits when they scan your QR code 3. QR code on your product or service packaging Uniqlo, the Japanese retailer, displays its Official Account QR code at all its p

As we know, times are hard now and everyone is looking for ways to increase sales with zero cost. Today I shall talk about using WeChat. As we know, WeChat is a free tool, not just for messaging, but for the following business functions: 1 . Mini-site . WeChat has an Official Account that any business can set up, free-of-charge.  You can get people to follow your Official Account, and they will receive your daily broadcast of up to 8 articles.  Your Official Account allows you to have 15 pages, and you can include pages like your contacts, your products, Q & A, videos and promotions 2. Payment Gateway. Yes, you don't need to pay hefty fees to Paypal to accept payments from your customers and make payments to your vendors. Simply use WeChat Wallet, with just 0.6% as fees (vs PayPal 3%) and you can accept customers payments in seconds with anyone anywhere in this world 3. Bulk Direct Messaging .  You can send direct messages, including marketing messages, to

We know its important that you interact with your WeChat friends if you want to embark on WeChat marketing. For some people, their Moments posts attract many likes and comments whereas for others, there are hardly one like or comment in their Moments posts. Some people have many friends on WeChat, but they hardly message their friends, either on a one-to-one basis or in a bulk message broadcast. Some people joined many groupchats, but they hardly interact with anyone in the groupchats.  Remember if you don't interact with people on WeChat, you are not on WeChat and people do not know that you exist. How to talk about WeChat marketing?  There are six ways that you can interact with people on WeChat: 1. Position Right, Build Trust and Credibility Your profile picture must be your real picture, and you must your real name, not a nickname. Do not overdo your picture because when people see there is a big difference between your profile picture and your Moments

It's getting more and more popular. Many people today know that WeChat is not just a messaging app like WhatsApp.  WeChat is also not just a social media app like Facebook.  WeChat is a super app, and many businesses from small to big are running their entire businesses on WeChat.   The number one reason businesspeople use WeChat is marketing or to reach out to the right target audience .  Today I shall talk about 6 WeChat Marketing tips. Enjoy and share it with your friends.  1. Minimum number of WeChat Friends In order to have a certain response to your marketing on WeChat, you need to have a minimum number of WeChat Friends.  The minimum is 500 quality friends or 1,000 if you are unsure of the quality of your friends.   Quality friends are friends that are receptive to what you post .  For example, I am a WeChat Trainer. My quality friends on WeChat would include people that like to learn and are receptive to learning. I often add such quality friends from the semin

WhatsApp has a voice message function that allows you to press a button and record your message. For the uninitiated, this is just another way of sending messages that are interchangeable with text messages. However, sending a voice message on WhatsApp is considered obnoxious in the professional world, and usually only tolerated if it is sent from a superior to a subordinate. Why?  Many professionals today use WhatsApp, not email, as the primary medium for workplace communication. A voice chat creates inconveniences to infuriate the recipient.  If you’re in a noisy place (e.g., a networking event or a party), you have to strain your ears or find a quiet place to hear it. If you’re in a library, you have to dig up your headphones. If you’re in a meeting, you have to wait until the meeting is over. Fully taking in the message requires careful listening and sometimes even transcription. Worse, the message content doesn’t live anywhere in textual form so nothing mentioned wi

Launched in January 2011 by tech giant Tencent Holdings, the world's 5th largest value company, WeChat now has 1.1 billion monthly users as at July 2018. Whilst it is starting to make inroads in other Asian and African markets, 90% of those using the app are still based in China. On face value, WeChat is just like any other messaging app. Like WhatsApp, WeChat allows you to send text and media messages, voice recordings, and make video and voice calls to individuals or groups of contacts. Delve a little deeper and you discover the app offers much more from its messaging platform; location sharing, money transfers, and live GPS tracking. But even this only scratches the surface. Ordering food, hailing a cab, booking flights, and paying for your coffee are just a few of the daily chores that can be performed through WeChat. Beijing’s courts even allow lawsuits to be filed through the app. Power of Moments WeChat has 4 pages: Chats, Contacts, Discover and Me.  When you go