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Art of War 13 Chapters for the Sales Team

This article was originally published at Inspire Beats. I’ve always been a fan of the Art of War. The Art of War has been around for thousands of years and I’ve applied its strategies to anything that I do in life. This includes marketing, entrepreneurship, sales, and just life in general. The Art of War is broken down into 13 intensive chapters. Even though it might just sound like a simple war strategy book, every single chapter could be applied to closing deals and increasing sales. Let’s take a quick look at each chapter and how it can be applied to a sales team at a rapidly growing startup. Detail assessment and planning The first chapter talks about detail assessment and planning. The chapter explores the five fundamental factors (the Way, seasons, terrain, leadership and management) and seven elements that determine the outcomes of military engagements. By thinking, assessing and comparing these points, a commander can calculate his chances of victory. Whether you ar

Training that Leaves An Impact

Training that has high value is one that leaves a deep impact on the trainee long after the training is completed. To have impact the training must hit the trainee right on the head, there must be an instant 'ah ha' exclamation and the feeling must be right. You cannot fake an impact, and you definitely can tell a fake impact from a real one. Some trainers, in their bid to make an impact, do certain things that have the opposite effect. Instead of leaving an impact on the trainees, they leave a bad impression on them. The wrong things that these trainers do include making assumptions, forcing answers for questions and going all out to please them with too many jokes, games and too little content.  In my experience since training over 13,131 people in 16 countries (from 1996), there are 5 steps for the training to have an impact on the trainees: Like.  Trainees must like the trainer, that's why the trainer must greet and smile when they first encounter a trainee. Other

Every War is Won Before the Battle: Sun Tzu Art of War for Sales

I Have Learnt Nothing Much From Your Training

Yes, you'll be surprised that your training participants said that they have learnt nothing much from your training. Before you get depressed as a Trainer and wondered what went wrong, why not listen further to the feedback? I said, "Since you said 'nothing much', that means there is something that you learnt.  Could you share with me so that we can help others in future?" There are 5 things that he learnt but dare not shared with me in the open, they are as follows: They learnt about themselves, like who they are as a person with fears, hopes and dreams.  In our training we get everyone to do the impossible : cut a piece of wood with just a piece of A4 paper They learnt that other companies are worse than them , that their bosses are not so bad after all. This is achieved when I shared with them my experience in training over 13,131 people since 2001 in 16 countries They learnt that commercial movies video clips are very educational too.  When I playe

Promote Chinese Culture with Yijing Numbers

Promote Chinese culture, spread positive energy and help others.  Today let's look at the energy of numbers, one of the core studies in Chinese culture that is part of Yijing If your mobile phone number has these numbers, especially in the end and in the middle: 12, 21, 122, 211, 102, 201, 152, 251, 69, 96, 699, 966, 906, 609, 659, 956, 84, 48, 844, 488, 804, 408, 458, 854, 37, 73, 733, 377, 307, 703, 753, 357 There are 9 things that I know about You: 1. You have little savings or wealth accumulated, no matter how much you earn 2. Your spending is high 3. You don't have a good temper and easy to quarrel 4. Whatever investments that you undertake, you will lose money or get stuck with little free cash flow. 5. You go the extra mile to help your friends 6. You are kind-hearted and righteous 7. You are a risk-taker and make decisions based on emotions 8. You are extremely hardworking and self-reliant 9. If there is a zero in between the digits, you have a h

Happiness Can Be Renewed and Here's How

Everyone spends two-thirds of their waking hours working, including commuting to work and talking and thinking about work issues even if they are off work.  It's thus paramount that people must be happy at work or life would be so miserable.   The sad truth is that  happiness , like all phenomena,  is impermanent. It lasts for only one moment : if the next moment doesn't have peace of mind, concentration and mindfulness, happiness will disappear.  Just talk to the man who was happily drinking and driving until an accident happen and you'll know what I'm talking about.   The happy truth is that since  happiness  is impermanent, it  can be renewed . And it can be r enewed by anyone, at any time, at anywhere and everywhere .  Most of the time, renewal is costless.   All you need is to have the right thought.  The secret to happiness at work is to have  renewals of happiness . Everyone has plenty of ideas on how to renew happiness, like sing songs, tell a joke

Your Mobile Your Life

As you know, we can read a person with just his mobile number. This is from the school of Digital Energetics 数字能量学. This school states that all digits have energy. Based on a string of digits in a person's mobile phone number, we can read a person like a book in 6 categories of his life: personality, career, wealth, health, relationships and family and benefactors. Digital Energetics is pretty accurate as you can verify it anytime anywhere. Just give me a mobile number of a person that you know very well and I will do a reading of this number within 3 minutes. You can always feedback to me on its accuracy. My email is andythecoach@gmail.com. Based on my experience of reading mobile numbers since June 2019, my accuracy is 70% to 90%。 This is not because I am smart or possess some magic. I just follow a system of science. Why is Digital Energetics So Accurate? Is it based on some fengshui or some Chinese old school of thought? Well, this system originates from the a

Edit Your Friend

Edit Your WeChat Friends details and Set Tags   Whether you add your friends using scanning, Group chats, Friend Radar or People Nearby,  the first thing to do  after you have added a new WeChat friend is to go in and edit his details and set tag(s) for him.   This is because marketing is about being target e d so you must know your friends well and target the right marketing messages to them.  Otherwise, you will be considered as spamming and people will unfriend you fast.    The one and the only way to do targeted marketing to your WeChat friend is to know who they are and label them accordingly.  Otherwise, your WeChat friends will become strangers to you.   If you have been adding friends and not tag them or edited their alias, do so now or your WeChat contacts will become meaningless to you.  It is best to do so immediately after you have added a friend.    How to Do:   Go to your contact and press his photo   You w