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6 WeChat Marketing Tips

It's getting more and more popular. Many people today know that WeChat is not just a messaging app like WhatsApp.  WeChat is also not just a social media app like Facebook.  WeChat is a super app, and many businesses from small to big are running their entire businesses on WeChat.  The number one reason businesspeople use WeChat is marketing or to reach out to the right target audience.  Today I shall talk about 6 WeChat Marketing tips. Enjoy and share it with your friends. 

 1. Minimum number of WeChat Friends

In order to have a certain response to your marketing on WeChat, you need to have a minimum number of WeChat Friends.  The minimum is 500 quality friends or 1,000 if you are unsure of the quality of your friends.  

Quality friends are friends that are receptive to what you post.  For example, I am a WeChat Trainer. My quality friends on WeChat would include people that like to learn and are receptive to learning. I often add such quality friends from the seminar groupchats that I joined.

2. Engagement with Your WeChat Friends

You need to engage with your WeChat friends on a daily if not twice-a-week basis.  The most common engagement is to click 'like' and comment on their WeChat Moments posts. People will click 'like' and comment on your WeChat Moments posts if they find your name appears on their Moments posts.  This happens when you click 'like' and comment on their Moments posts.

Another way to engage with your WeChat friends is to send them personalized messages or standard messages via Message Broadcast.  I often send 'Thanks' to my new WeChat friends and attach my electronic name-card. 3 out of 10 of my new WeChat friends would respond with questions and that's where we start communicating. Once a week, I send Message Broadcast to my WeChat friends on WeChat tips and strategies via Mei Pian, a beautiful blog mini program.

3. Your copywriting

Copywriting is a very important aspect of WeChat Marketing.  People are busy and have no time to read what you post unless your posts are written in an attractive manner.  For example, some people like to put their skin care product pictures on their Moments, but seldom describe what their product can do for people other than saying it is good. Who would want to buy such lame products?

4. Share Success Stories
As soon as some of your WeChat friends buy what you sell, you can post pictures of them enjoying your products in your WeChat Moments.  You can also screenshot this Moments post and send it to your Groupchat friends and request them to like your Moments post. 

 When the amount of 'likes' in your Moments post reach a new high (eg 10), you can share this small achievement by posting it on your Moments or in your groupchats.  This will attract even more likes on your Moments and the effect will just spiral up.

5. Be Real, Be Likeable
Since WeChat is a social media tool and people buy from people that they like, you can make yourself likable by showing the real You in your Moments posts. For example, I often post pictures of what my wife cooks, plus good deals like cheap and good latest mobile phones.  

Sometimes I just post things that are close to my heart, like self-improvement courses and inspirational stories.  Realize that you do not need to pretend. Just show the real you, the you that is not perfect, the you that has its ups and downs, and people will like you.  It is that simple.

6.  It's All Not About You
This is the most important point.  WeChat Marketing is not about You but your friends.  If you want to market your product, don't just talk about your product.  Talk about what your friends feel strongly about. Sometimes I just look at my friends' Moments posts and give constructive comments.  

 For example, that day my friend shared in her Moments her birthday celebration.  Other than wishing her happy birthday, I showed concern and asked her how is her business doing and if she is using WeChat actively to promote her business.  She was very appreciative of my concern and replied that she wants to come for my free refresher WeChat Marketing course.  I offered her the dates and suggested that she can bring her team members too to the class to have better team bonding.  We felt so much closer after such interactions.

That's all for today.  Let me know in the comments if you have any good tips.  Written by Andy Ng, a WeChat Trainer
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