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22 IMMUTABLE LAWS OF SELLING BY ANDY FERRARI NORMAN

THE 22 IMMUTABLE LAWS OF SELLING’ book  written by Andy Ferrari Norman is a wonderful book. I just re-read it and find that if you just use 3 ideas, your business will explode.  Here are my top 10 favourite laws:  Law of Facts Tell, Stories Sell  – People buy stories, and if you can personalise your stories, the more they will buy. Never just provide facts without a story, for nobody remembers facts but we all remember stories for life Law of Products  – if your products sucks, no great selling can make them sell. But great selling can make ordinary products sell. That's why it is so important to be good in selling Law of Mind Selling  – the mind must buy first before the body can pay Law of Perception  – selling is  not a battle of products  but a  battle of perceptions .  All truth is relative.   The only reality you can be sure about is in your own perceptions.  Seling is a  manipulation of perceptions . If you cannot perceive it, you cannot buy it Law of Motivation  –