Latest news this week: Samsung's 3rd quarter 2014 sales and profits plunged by more than 60% from the previous year, and has basically given up all the gains the company made in 2012 and 2013. The rate of Samsung's drop is exactly the same as Nokia in 2009: its sales and profits drop by more than half when the overall market size is growing at least 30% annually. According to Samsung, its market share for smartphones now stands at less than 24%, compared to 35% in 2013. Samsung attributed the drop in business to the onslaught of cheap smartphones from China (like Xiaomi and Lenovo) and the success of Apple's iPhone 6 on the higher end of smartphones. So is it true that your competitors take away your business? We know that even if you half your price, you may still not able to beat your competitor. (read here for explanation) The fact is if you look at the models introduced by Samsung in 2013 and 2014: they are all ite...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com