Business and Money Tips

As a boss or entrepreneur, you could be your company's best salesperson as no one understand better than you what you are selling.  That was what the CEO of Apple, Steve Sculley, thought in 1983 when he promoted the Macintosh computer.  But we know that the Macintosh failed miserably, and by 1997, Microsoft and IBM-compatible computers took over 98% of the market share. It seems that the best salesperson can never be from your company or your industry. Unbelievable but true!  That's right, the best salesperson is actually your customer .  When Steve Jobs re-joined Apple as its interim CEO in 1998, he realized this and focused the entire company's operations to nothing but the customer. Not just focus on the customer, but focus on the customer's experience .  Once he does that, Apple's products, from the Macintosh to Macbooks to i-Pod and later i-Phone and i-Pad, sell like hot cakes.  By 2011, Apple has become the world's most valuable company and remain...

By now the whole world realizes that Apple's iPad Air has broken another new record for tablet sales.  Many people wondered what makes Apple successful while others like Samsung and LG are still fighting hard? According to my teacher Andy Ferrari Norman, there are 5 Selling Rules to follow: Non-self. Yes, selling is about not focusing on yourself but on your customers .  You need to find out what customers want and give it to them.  Selling is not about the seller's ego but making customers heros.  Apple has obviously focused on the user's experience and not the brand awareness.  The App Store it created is second to none.    Impermanence : selling is about creating new things every now and then and making things non permanent .  That's why Apple has product upgrades every 12 months or so. Interconnectedness :  As everything changes, everything in this world is connected.  Apple pays attention to the connectivity of things : its...