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The Most Important Element in Sales Training

Many companies like the sales trainer to teach them how to look for new prospect s and close every sale .  Sales managers love to equip their sales force with many techniques to overcome sales objections .  Some bosses demand that sales trainers must impart skills that can be applied immediately so as to reap the rewards overnight.  They want their sales team to get motivated and be inspired to take action .  Without any of the above, sales training would become another of those 'ra-ra' type, i.e. all hype and no result.  To us, all sales training would cover all of the above and many more. For the specific 9 things that sales training must cover, please refer to this article  here .  (To avoid wasting money in sales training, read  here ).   (Note: PIC now pays 60% cash for your training in 3 months).  Actually the most important element in Sales Training is not any of the above but one and only one thing - Compel the salespeop...