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Sales Training will NOT Increase Your Sales

Most companies like to engage sales trainers when they find that their sales are down. They think that with sales training, their sales will increase. The reality is far from this. As we know, when sales are down, the number one reason is lack of competitiveness , not just in the local market but in the global market . Just look at the dismal sales of Microsoft Lumia, Motorola and Blackberry now and you'll know what I am talking about.  So the first thing to do is to improve your competitiveness. Need to look at the following 7 things: Is the company's pricing structure competitive? Are the sales team adequately compensated for their efforts , not for the company's efforts. For example, if they work more, do they get to earn more NOW, not 12 months later Are the sales support team happy ? Often the sales support teams are low in motivation, that's why they cannot support the more aggressive sales team. As a result, sales are below par Is there a sales mana