‘THE 22 IMMUTABLE LAWS OF MARKETING’ book written by Al Ries and Jack Trout is a wonderful book. I realise that we too can apply the laws to management. In fact the world's 2 most preferred employers Google and Facebook use many of these 8 laws: 1. Law of Leadership – Be a Good Leader first then be a Good Manager. (Be a better manager in 4 weeks at here ) 2. Law of Mind – it’s better to be the first in the mind than to be the first in the marketplace . Once a mind is made up, it rarely changes. So make a strong name in your people's minds that you are an Effective Manager (details at here ). 3. Law of Perception – management is not a battle of ideas but a battle of perceptions . All ideas is relative. Management is a manipulation of perceptions . Make sure your people perceive you to be ...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com