Business and Money Tips

‘THE 22 IMMUTABLE LAWS OF MARKETING’ book  written by Al Ries and Jack Trout is a wonderful book. I realise that we too can apply the laws to management.  In fact the world's 2 most preferred employers Google and Facebook use many of these 8 laws:  1.       Law of Leadership  – Be a Good Leader first then be a Good Manager. (Be a better manager in 4 weeks at here ) 2.       Law of Mind  –  it’s better to be the first in the mind than to be the first in the marketplace .   Once a mind is made up, it rarely changes.   So make a strong name in your people's minds that you are an Effective Manager (details at here ).  3.       Law of Perception  – management is  not a battle of ideas  but a  battle of perceptions .  All ideas is relative.   Management is a  manipulation of perceptions .  Make sure your people perceive you to be capable, that's why you cannot show your weakness in front of your team members.  4.      Law of Ladder  – move your team up the Ladd