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Secrets to Making Sales When Customers Just Say No

Another brief but value-packed e-book by Andy Ferrari Norman 1.      Sales is not a function, a goal or a number but an outcome, the outcome is customer satisfaction.  Regardless of how solid your product or service is, nothing happens without a sale.  If you did not make the sale, there is no customer satisfaction but instead lots of frustration for salespeople! 2.      Today customers are all suffering from Frazzled Customer Syndrome (FCS): a state of extreme exhaustion , that’s why they are not returning your call and give you the cold shoulder.  They are extremely checked out because of heavy workload, too many choices, rapidly changing market and past bad experience with salespeople.  How can we blame them for this? 3.      The result: customers keep you at a distance, brush you off, dismiss you entirely and stick with the status quo, no matter how undesirable the status quo is. Once you can empathize how customers feel, you can help them to improve and get out of this