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26 Jun 2016

What to Do When People Cut Your Price? Increase It Instead!

When people ask Tony Chen, CEO of Oppo, to cut his price for his company's latest flagship device R9 Plus to be way below Samsung Galaxy S7, here's what he says, "I prefer to add value". Oppo ended up selling 1 million units in 3 days! 
Oppo's value add has 8 features that others don't have:
  1. 2-years warranty (vs others 1-year, worth at least S$400)
  2. First year free accidental cracked screen repair, worth S$180 
  3. One-to-one exchange for repair, worth the phone itself S$769)
  4. Free 4 screen protector replacements in first year (worth S$60)
  5. Free screen glass protector (worth S$15)
  6. Free back casing protective cover (worth S$15)
  7. Free headphone worth S$80
  8. Free Oppo water bottle worth S$20
Total value add of Oppo: S$1,539 (double the value of the phone S$769)

Discounting creates the perception that you are cheap. When you discount, you encourage price shoppers, not loyal customers. A far better way is to add value. There are 2 magical ways that you too can add value easily:
  1. Throw in free delivery, free packaging and free goods (this is how you move slow moving goods)
  2. Offer something of high perceived value but almost zero cost to you. This could just be a fact sheet or after-sale service.
Imagine your workshop offered you $30 off your next vehicle service. That's attractive but will cut into the workshop's profits immediately. We teach our client to add value instead of discounting. Here's how he can add value:
The workshop can throw in a free wheel alignment (value at $45, but zero cost to workshop as the equipment is there), a 1-litre premium engine oil (value at $19.90 bu only $5 purchase cost to the workshop), or a engine clean (value $30 but cost is negligible). By doing these the workshop has added $95 of value to the customer. The cost to the workshop is only $25, lower than the $30 price discount but giving the customer 3 times value than the price discount. 
In the end, the added value will bring you more customers and cost you less. It also introduces customers to your other offerings. So the next time when your customer asks you for discount, don't discount. Add value instead. 

Power-Packed Weekly Sales Training
Date: 4 Tuesdays on June 5, 12, 19 and 26   Time: 2 pm to 5.30 pm
Venue : The Plaza 02-346 7500a Beach Rd, Singapore 199591   
Fee: 1 pax for 4 lessons $599; 2 pax & above each is $399 for 4 lessons 
        4 pax and above each is $299 for 4 lessons (with 1 FREE Seat)
No GST But with PIC 60% cash payout (till 31 July 2016 only)
** This course can also be done at your premise at NO EXTRA Cost. PIC 60% grant applicable too

If you are like most salespeople, you would probably find that the market is getting tougher than before. No longer can you rely on past customers or company's promotions to drive sales. Because of e-commerce, people can go direct and don't buy from you, despite you providing complete service. What can you do? Give up or give all you have? 

The truth is that e-commerce will create more business for you, provided you know how to implement a sales success system. 

In this power-packed 4-weekly lesson Sales Success System program, you will learn proven strategies to get people to come to you. We will give you the inspiration, strategies and tactics to plan and succeed in sales. Covering total 8 topics including sales budgeting, prospecting, presenting, overcoming objections, probing, consultative selling, service excellence and sales negotiation, you will bring back proven methods used by our over 81,131 trainees since 1996. Focused around Asia Coaching Training coaching and training materials used in 39,871 companies worldwide since 1993, you will find the strategies you need to implement significant changes in your career. 

Now you might be saying - Yeah, I have heard it all before - and maybe you have. But if you are serious about actually doing and implementing something that will improve your sales, then invest some time and get the help you need.

Note: This course qualifies for PIC( Productivity & Innovation Credit), where you will get 60% Cash Grant from the government. Till 31 July 2016 only. Call Andy at 8201-4347 for details


Session 1: Goal Setting and Sales Planning (5 July)

1.     Review of your current most pressing sales challenges and possible solutions
2.     Why most salespeople are having the “Knowing-Doing Gap” and what to do about it
3.     Power of Goal Setting and How to Set Goals that Excite You (set your goals now)
4.     5-Ways Sales Leverage: Target Market, Marketing, SELLING, Transactions & Average $ Sale 
·         Your Top 25 Strategies on the 5-Ways (include case study)
5.     How to Achieve all your Goals in 3 Ways
6.     What to do if you don’t achieve your goals
7.     Keeping yourself highly motivated most of the time
Session 2: art of consultative Selling (12 July)
1.     Selling When People Don’t Need and Want: Selling Ice to the Eskimos
2.     Defining the needs and wants of customers
3.     Using the SNAP model to sell
4.     The Power of Yes Questions and Questions Funnel
5.     Customizing and Contextualizing the Benefits to your Prospects
6.     Differentiating your offer with impact
7.     Selling differently to different VAK types
8.     HomeFun: Customize and Contextualize the benefits to 3 prospects
Session 3: Prospecting and Getting New Customers (19 July)
1.     Who-What-Where-Why-How Prospecting Funnel
2.     Power of Referrals and 10 Ways to Get Referrals for Life
3.     Networking; what to do and what not to do
4.     Prospecting at Road Shows, Events and Seminars
5.     Power Writing to Get New Prospects
6.     Alliances and working with other businesses
7.     Use of Social Media tools to get prospects
8.     Your Follow-Up System to Convert Prospects into Clients
9.     HomeFun: Get 5 New Prospects Every Week
Session 4: Strategies to Close Every Sale (26 July)
1.     Identify the Key Reason your sale is not closed
2.     What is Sales closing and 9 Ways to Close Every Sale
3.     Closing More Sales with Asking “Magic” Questions
4.     15 Ways to Overcoming Objections to close Every Sale
5.     Another 69 Ways to Close Every Sale
6.     Sales Follow-Up Success
7.     HomeFun: Create your Response to the Top 10 common Objections

At the end of this program, you will be empowered to rise above all sales challenges. 


  1. Dynamic Talk (using humor and real-life stories)
  2. Q & A 
  3. Case Studies (of your situation)
  4. Watching over 14 movie clips
  5. GROW Coaching model
  6. Role play, fun games and discussions


  1. Get all your sales challenges resolved.
  2. Ask the coach for free strategies for YOUR busienss
  3. Learn how to manage customers without pain
  4. Get your pipeline built
  5. Turn all your customers into raving fans
  6. Make your boss happy with higher sales achieved
  7. Realize your vision to be a GREAT PERSON! 


  1. Sales Managers that are new and old to the job
  2. Sales Executives that sold to at least 2 people
  3. Marketing executives that need to sell now
  4. Directors and GM looking to build their business to the next level
  5. Sales Directors and GM going to the next level


"The visual materials used are good, I will consider to send my staff for further training by AndyTheCoach"
Doreen Chai, MD, Van Der Horst Energy Limited
I attended this program in 2007 and to-date, I am still applying the ideas and reap rewards. Thanks AndyTheCoach!
Vincent Ong, GM, New Independent Pte Ltd
Andy Ng flagship program How to Be a Better Manager course has opened my eyes to the possibilities. I am confident of hitting all my goals for the next 3 years. This is just the reward from the lesson Goal Setting from the Leadership module.
Marcus Tang, Sales Manager, Telford Industries Pte Ltd


Sales Coach Andy Ng has 29 years experience: He started doing business at the age of 5. Since 1996, Andy has trained over 81,413 people in 15 countries. His Magnetic Selling DVD and e-book SUN ZI FOR SALES have sold hundreds of copies in 5 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia. Visit our blog and see him in action at


Ms Idah at 6225-1784 or Andy at 8201-4347 Email to

25 Jun 2016

It's the Jobs, Stupid!

By now, the British people would have new fears arising from the Brexit referendum.

It is obvious that the people who voted for 'Leave EU' are the poorer people and people who are feeling the pressure from immigrants who are taking away jobs from them. This means that if remain in EU can lead to more jobs, UK would not want to leave EU.

It's the jobs, stupid!

Every politician that does not know this is either stupid or naive. This explains the popularity of Donald Trump too.

Since we cannot reverse history, we have to live with the consequences of leaving EU. The only way forward for UK is to create more jobs. How?

In fact leaving EU means that UK will enjoy fewer export and business opportunities in Europe, and will become a costlier place as imports will become dearer with the declining pound. This will lead to fewer jobs. How?

One way is to forget about creating jobs and instead focus on creating business opportunities and make people become entrepreneurs, not employees. How? Our next article will reveal to you secrets to converting any employee into entrepreneur (or intrapreneur) in 3 easy steps.

If you like this article, don't click like. Instead share it freely with people. Thanks. Written by Trainer Coach Andy Ng. Further articles:

  1. You cannot set a goal for your girlfriend to love you
  2. 3 Seconds is All You Have 
  3. Why Samsung and Apple are not competing with each other anymore
  4. Your next phone could be a V, O, 1 ,H and X
  5. How to close every sale with 'Yes' questions
  6. Forget HTC, LG and Sony

3 Seconds is All You Have

Your prospect only give you 3 seconds. That is because the average length of video that people watch on YouTube and Facebook is 3 seconds. If you cannot catch their attention, they will leave your video after 3 seconds.

Same as in selling. You need to offer nothing but irresistible.

According to the book ‘The Irresistible Offer – How to sell your product or service in 3 seconds or less’ by Mark Joyner, we have to answer the following 9 questions near instantly on connecting with a prospect if they are going to pay us any attention –

1) What are you trying to selling me?

2) How much?

3) Why should I believe you?

4) What’s really in it for me?

On top of these, your irresistible selling also
1) Must be high ROI

2) Be short

3) Be immediate

How many times have you bookmarked a website and never gone back?

Your offer must give immediate value and have a clear cut off point at which point the prospect loses out.

4) Increase believability

Generally if an offer seems too good to be true most people will ignore it on a subconscious level and not even register it in their conscious brain.

Sure bargains are great when we do find them but that happens when we’re activity searching for something.

If you are pitching a prospect who hasn’t before shown interest in your products or services then it’s more effective to give them a more believable offer that seems fair on first glance (you can wow them afterwards).

There are a number of things you can do to make your offer seem more believable –
  • Give proof – Who else has seen a good ROI from your offer?
  • Personal credibility – Who can you use as a referral of your levels of authority/trust
  • Qualifications – Both from the company and yourself
  • Awards – There are industry awards for pretty much everything
  • Logic – Explain why your price is low or high. Show them that it’s win-win and you’re not out to rip them off.
5) Give people the end result

Some irresistible examples–
  • Domino’s – Get your pizza in 30 minutes or it’s free
  • Oppo - Charge for 10 minutes, talk for 2 hours
From a sales person perspective your irresistible offer might look something more like –
  • I’m certified by Microsoft to offer you their award winning CRM package that will guarantee to save you 4 hours per week or your money back.
  • It takes a 3 minute phone call to place an advert in our industry leading magazine, I take care of everything for you.
  • Our patented recruitment software will secure you a sales professional with a proven track record. I don’t get paid until they have hit target.




Date: 1 July 2016 Friday 9 am to 12.30 pm
Venue : The Plaza 02-346 7500a Beach Rd, Singapore 199591   
Fee: $298 each; $199 each for 2 and above, $149 each for 5 and above (with 1 FREE Seat).
Note: No GST but with PIC 60% cash grant
(After PIC 60% cash grant, your net fee is only $49.67 per person if you register 5 pax)
You know that sales would be easier if customers come to you. How to attract the with your Irresistible Offer? How to use Words and Phrases that Sell and avoid those that repel?
If you reading this, you have been looking for the right type of training for your salespeople. Some people told me that just by applying one single in the course, they can recover their investment. 
Whether you are new or old in sales, if you want to outsell the competition and make this year your best ever in sales, come for this course that is taken from 7 Sales Gurus worldwide.
*** This course qualifies for PIC Bonus(Productivity & Innovation Credit), where you can get 60% Hurry! Limited seats, register now!


  1. Test on Can you sell Oil to the Arabs? 
  2. Irresistible Sales Presentation in 6 Steps
  3. How to Shorten the Sales Cycle
  4. Selling Your Price 
  5. Top 10 Secrets of Irresistible Selling
  6. Top 20 Tactics of Irresistible Selling
  7. Hypnotic Selling by guru Joe Vitale 
  8. Yale University Words and Phrases that Sell
  9. The Ultimate: Know what you want and Attract it
  10. Information and Surprise - how to use them


  1. Powerful Ideas that were not taught in school
  2. Fulfill your inner drive to be a Super Salesperson
  3. Get answers for all your queries about Selling
  4. Know how to CLOSE EVERY SALE
  5. Know 4-Way Leverage to Increase sales by 46%
  6. Create new value for your co. through sales
  7. Realize your Goal to Earn High Income this year


  1. Sales Managers, Marketing Managers, BD Managers
  2. General Managers
  3. Sales Executives
  4. Account Managers and Executives
  5. Self-Employed and Entrepreneurs


Good process in closing sales, I rate this course 10 out of 10
- Joseph Wee, Sales Manager, Fuchs Lubricants Pte Ltd
Excellent platform for us to review our sales process. Sometimes we are too overwhelmed and do the wrong things.
- Wendy Tan, Sales Manager, Citibank NA, Citigroup
This course on Irresistible Selling taught us skills that are not taught well and elaborated elsewhere. I feel motivated to do more sales calls now, thanks AndyTheCoach at Asia Trainers
- Lim Shi Min, Sr Sales Executive, Agiligity Projects Pte Ltd


Sales Coach Andy Ng has 28 years experience: He started doing business at the age of 5. Since 1996, Andy has trained over 81,413 people in 14 countries. His Magnetic Selling DVD and e-book SUN ZI FOR SALES have sold hundreds of copies in 5 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia. Visit our blog and see him in action at


Ms Idah at 6225-1784 or Andy at 8201-4347 Email to


23 Jun 2016

No One Heard of Them But They Sell Well

(This article is taken entirely from Quartz)

First it was Xiaomi. Then it was Huawei. Now two other domestic brands are making inroads into China’s cutthroat smartphone industry. Their recipe for growth is simple, but their relationship remains shrouded in mystery.

Vivo is a smartphone brand that’s barely known outside of China, but it’s growing steadily in its home market. In the second quarter, Canalys estimates that its market share jumped from 4% one year ago to 8% by the end of June.

Vivo is currently ranked as China’s fourth most-popular brand. Xiaomi, Huawei, and Apple occupy the top three spots at roughly 15% market share each, but Vivo stands out for its growth.

Another brand little known outside China, Oppo, has achieved equivalent domestic growth, with market share steadily climbing.

While Vivo and Oppo haven’t reached Xiaomi’s rocket heights, they’ve nevertheless enjoyed respectable success amidst a stagnating market, and together make up roughly 15% of overall domestic shipments. That places them in the upper echelons of China’s fragmented smartphone industry.

The two brands have spurred sales by doing almost the exact opposite of what Xiaomi does. Xisomi sells 70% of its devices online, in an effort to bypass costs for offline marketing and retail distribution. Vivo and Oppo have moved in the other direction, investing in retail rather than e-commerce.

Many smartphone brands tend to price online devices cheaper than their price tag in stores, which causes resentment among the retail distributors. They also cast a wide net of distributor partners, which leads to further price cuts and thinner margins as retailers try to outprice one another

Vivo and Oppo have bypassed these headaches by shunning e-commerce in favor of tight relationships with retail partners, thereby incentivizing them to sell more phones.

“Oppo and Vivo have a smaller number of distributors, but these distributors are exclusive to them,” says Nicole Peng, research director at Canalys. “They will also ensure that the product prices will not drop after six months, and will guarantee a margin level to distributors. Distributors are then encouraged to sell more phones and provide better in-store service, which helps establish a quality brand.”

The brands have also tilted their distribution network heavily toward China’s third-tier and fourth-tier cities, where smartphone penetration rates are slightly lower than in larger metropolises. According to McKinsey, roughly 18 percent of China’s middle class resided in third- and fourth-tier cities in 2002, but 38% will by 2020. Rising incomes and brand affinities in these cities make them a worthwhile investment for smartphone makers.

“When smartphones first came to the market, international brands like Samsung, Nokia, and Apple were very strong,” says Peng. “Oppo and Vivo started with feature phones, so if they focused on tier-one or tier-two cities, they’d find there’s no opportunity. So they focused on tier-three and tier-four cities, where the competition was a little less intense, but disposable incomes are catching up.”

Oppo and Vivo also share common advertising strategies. Both of them have sponsored TV shows on Hunan TV—look closely at episodes ofHappy Camp, a popular variety show, and you’ll spot the Vivo logo (link to video in Chinese) sitting at the bottom of the screen for the show’s duration. In their print and TV ads, both brands will highlight a single feature that makes the phone special. Vivo ads highlight sound quality, while Oppo ads tout the camera. This also marks a pivot from Xiaomi, which rarely invests in traditional advertising in China.

These identical strategies are no coincidence. Oppo and Vivo share a common history—both originate from the Guangzhou-based electronics firm BBK. Best known in China for producing a Game Boy-esque console in the early nineties, the company now serves as a holding company that houses Oppo, Vivo, and OnePlus—the global-facing smartphone brand that closely imitates Xiaomi’s e-commerce-centric model.

Oppo, Vivo, and OnePlus executives seldom discuss their relationship openly. Their history has become gossip fodder for gadget lovers and industry experts, both inside (link in Chinese) and outside China. But few can claim to know definitively how funding, profits, and resources are shared. At best, they describe themselves publicly as “brother and sister companies,” or “sharing a common investor.” Often they deny any relationship at all.

That’s almost certainly not the case. Even if each of the three entities operates independently, their overlapping staff and analogous strategies indicate that, at the very least, the companies share an overarching business philosophy. As mysterious as they might appear when viewed together, one thing is clear—the phones are selling.  Read my other article about Oppo, Vivo and OnePlus relationships at here

Why Your Next Phone could be a H, X, O, V and 1

If you are like most people, you probably used Nokia, Motorola and Ericsson phones 10 years ago. Some five years ago, you started to use smartphones and your brands have shifted to Apple, Samsung, LG, HTC and Sony.

But your next phone could be a China brand starting with these letters: O, V, H, X and 1. Time for you to get familiar with these names: Oppo, Vivo, OnePlus, Huawei or Xiaomi.

Of course, iPhone users don't care and will continue to use iPhones. But Android guys are starting to switch away from Samsung, LG and Sony. Just look at the declining sales of these top 3 companies in 2016 and you'll know what I'm talking about. (Samsung Galaxy S7 is an exception, but Samsung's market share has declined from 33% in 2013 to 22% now).

Essentially, Chinese manufactures like OnePlus, Oppo, Xiaomi, Huawei, Vivo are now making some of the best phones on the market. They are seeing high growth rates unseen by other players. For example, Oppo saw 79% growth in sales in first half of 2016. But the Chinese phones are not just selling well, they are also well received.

The Xiaomi Mi 5 recently beat the Sony Xperia X, the latest handset from the company, in a benchmarking test that pits the processor, memory, and screen against each other.

Smaller companies, like Huawei and OnePlus, both based in China, have undercut Samsung by selling cheaper phones that have hardware that runs Android well enough for most people.

OnePlus, for example, has already brought its phones to the US and Europe. The company started out with a waiting mechanism that put customers in a queue, but that had to be dropped when demand became too high and people were left disappointed.

Interestingly, the company paid $300,000 for its phones to appear in House of Cards, the Netflix Original TV drama that is watched by million of Americas. This kind of placement shows that even a smaller company like OnePlus—which, according to LinkedIn, has 209 employees—is eager to expand quickly.

In short, China smartphones are selling at half or less the price of Apple and Samsung but with specifications that could be higher than all other players. For example, Huawei has a 6GB RAM phone, while Oppo R9 Plus has front and back cameras at 16 MP.

Read my other article about Oppo at my blog here

21 Jun 2016

How to Close Every Sale Part 3 of 10: Ask Yes Questions

What You May Not Know of Oppo, OnePlus and Vivo

Despite their meteoric rise in the mobile phone industry, few people have ever really heard of Oppo.

This 2016, the fastest growing sales in the smartphone industry is not Samsung or Xiaomi but Oppo. 

Here are some things you might want to know

1. Oppo's CEO is Tony Chen
Tony founded this company in 2004 in Dongguan, southern China.  Little is know about Tony Chen, except that he is young and energetic. 

2. Oppo used to make a lot of high quality MP3 Players

Before they ventured into mobile phones, Oppo made portable media players (PMPs) that were released only in China and very few other Asian markets. These MP3 players were very well received and highly acclaimed in China. 

3. Oppo started smartphones in 2008
Oppo is actually older than Xiaomi in this industry. The year 2008 was also the year when Samsung and LG were small players in the smartphone market. 

4.  Oppo innovates
Oppo’s first mobile phone didn’t really impress a lot of consumers, but their later releases certainly made headlines in tech news sites. In 2013, Oppo released the N1 with its rotating camera and that really made waves.

5. Oppo also owns OnePlus, and OnePlus owns Vivo
These 3 are now the fastest growing smartphones in China. 

6. Oppo's specifications are the highest in the industry with the Lowest Price
6 GB Ram, 16 MP Front Camera, 10-minutes quick charge to 50% are technologies that even giants like Apple and Samsung cannot do it

This Chinese company is clearly intent on making their mark. In fact, they seem to be aiming directly for the biggest players: Apple and Samsung. 

Only time will tell if Oppo’s efforts will pay off, and if the new markets will embrace their phones. But one thing’s certain: consumers know the name Oppo now, and you now know Oppo after reading my article. Written by Andy Ng, chief trainer of 

13 Jun 2016

A New Discovery in Google Could Change The Way You Lead Your Team

As a manager or leader, how often have you set goals and plans with your team, coach them properly, only to find out that they could only do half of what you planned?

Managers and leaders around the world have often asked this question: how can we lead our teams more effectively?  Can we get more things done?

A new discovery in the way companies like Google and FaceBook run reveal that there is a better and more effective way to get things done: Never Set an Outcome.

You see, you set a ‘goal’, like double sales this year, for your team. But what happens is an outcome, and there is no way you can control an outcome. In business many bosses set goal of "doubling sales in this year".  In fact what they are setting is an outcome.  Their goal should be on things that they can work on, like getting more customers, earning higher average dollar sale from each customers, coming up with new products, etc.

Companies like Google, after setting goals, do not leave the outcome to fate. They work with their team closely, not just monitor them, but guiding them and move them closer to the outcome that they desire. But they never control the outcome or insist that their team must achieve the outcome no matter what.

Setting goals and getting your team to achieve outcomes are definitely essential jobs of a manager and leader.  If you too want to lead like a leader and acquire leadership power, come for this new course Leadership Power.


Leading your team into the Future with Power
Date : 16 June 2016 Thursday 9 am to 12.30 pm
Venue : The Plaza 02-346, 7500A Beach Rd   
Fee: $298 each, $199 each for 2 and above, $149 each for 5 & above (with 1 FRE Seat)
)All our courses come with PIC 60% payback)
Discover this Inside Game and Outer Sport and Lead Your Team to Greatness... 
As a leader or manager, are you too caught up with the day-to-day work and have little time to really lead your team? Is being tough a good leader? Are you seen as demanding too much and caring too little? 
Do you only look at results and ignore the inner skills of leadership? Is getting action a problem? How about leading your team to Do the Impossible? 
True enough, leadership is both an inside game and an outside sport. You need to be both tough and soft at the same time. How to really lead your team and make them want to work for you as though they are working for themselves? Make them work beyond the targets that you set? 
Based on many years of studies, plus real-life cases taken from our coaches working with hundreds of companies and leaders around the world, we bring you the ultimate leadership seminar: Leadership Power.
*** This course qualifies for PIC (Productivity & Innovation Credit), where you can get 60% Grant. This means your net investment is only 40%. Hurry! Limited seats, register now!



  1. Leadership from the Heart: what it really means and how you can do it in 3 simple steps
  2. Speaking with Conviction and Integrity - the ultimate influence and how
  3. How to Listen to your Followers and still Achieve Your Goals
  4. Leading for Creativity and Unleash the Untapped Potential in your team


  1. Thick-Face Black-Heart concept of Leadership and how to apply in your work
  2. Taking Action Against all Odds - leading your team to do the impossible (includes experiential games)
  3. Five Ways Leadership to Higher Profits/Value for your organization: Have-to, Want-to, Body & Mind, Heart & Soul and Value Add
Bonus: Case Study to turnaround a company using the above concepts


  1. Leading your team into the future NOW
  2. Build long term relationships with your team
  3. Lead with INTEGRITY and with Results
  4. Serve your customers (investors) better
  5. Higher Profits & Income for All 
  6. Network with over 80 sales experts
  7. Close deals on that day (we will teach you how)


  1. Managers and Directors 
  2. General Manager
  3. Managing Director
  4. Senior Managers
  5. Executives in HR, Finance and Marketing/Sales


Andy Ng is a very inspiring and captivating speaker from USA. He is a true talent! You have to pay US$900 just to listen to him.
- Mdm Tan B. H., Director, HarnessPotential Associates Pte Ltd
I like the part on how to be creative in coming up with solutions for my organization
- Shirley Abigail Loo, AIA
I gained a lot from Andy no-nonsense, down-to-earth and practical seminars. What I like most are the rich content and lively presentation.
- Nelson Quah, MD, Wasabi Media Pte Ltd


Sales Coach Andy Ng has 28 years experience: He started doing business at the age of 5. Since 1996, Andy has trained over 81,413 people in 14 countries. His Magnetic Selling DVD and e-book SUN ZI FOR SALES have sold hundreds of copies in 5 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia. Visit our blog and see him in action at


Ms Idah at 6225-1784 or Andy at 8201-4347 Email to

5 Jun 2016

Mind Your Mind

When we say 'mind', we don't just mean the mind in our brain or head. The mind is everywhere, with every atom. Wherever we feel anything, the mind is there. The mind feels.

Where does the mind resides?  Our whole body contains the mind. 

We need to mind our mind. By this I mean we need to take care of our mind, as though our mind is our physical possession, like how we take care of our looks. There are 4 major ways to mind our mind:

1. Feed our mind with good food
The mind feeds on foods of thoughts, emotions and feelings. Feed your mind with good food and your mind will be healthy and strong. If you feed it with junk, your mind will become junky. 

2. Calm our mind regularly 
We are often so busy that our mind is never at rest, at peace of in a state of calm. To calm our mind, we just need to stop thinking and just take 3 deep breadths, with our mind fully focused on our breathing and nothing else. If you do this mindfulness practise regularly, you will find that you become a more cooler and more calm person

3. Become Aware of our mind 
Often our body takes its natural course and we become like robots and not aware of what we are doing. Like we will naturally open the fridge once we are inside the kitchen, and seeing a drink inside the fridge, we will take it out and drink it even though we may not be thirsty at that moment. Being aware of our mind is to live life not on auto-pilot but on awareness. If you are aware, you will behave less in reactive ways and more in responsive ways

4. Be mindful. 
Being mindful is to be aware of what is around, and be alert to things happening and absorb whatever good the environment is. Being mindful is also about to take the right response to what is happening.  If there is pollution, a mindful person would be aware of it, and choose a right response, and do not react to it. This is because reacting is futile as you cannot change what has happened and your reaction (like getting angry) would only make yourself more unhappy.  A mindful person would respond appropriately, like wear masks. 

The opposite of being mindful is to have your mind full. When your mind is full, you cannot take in any new material any more. That's why people with minds full will find attending training "not useful".  In fact it is their mind fullness that is causing the blockage. We need to turn ourselves from being mind full to being mindful if we want to be effective in learning.

How to be mindful during and after training?

First thing is to pay attention to what you are thinking when the trainer is explaining the concepts. Do not judge or evaluate what you are hearing, but think about how you can apply them to your life

Second is to ask questions to clarify any doubts that you may have so that you would not be more confused

Third is to remember the key points and relate them into your life. The best way to remember content is to relate it to your life right now. Like I relate to the haze by looking at my own face to see if i can do something to protect it.  In this way the content has meaning to me immediately


Learn how to use Mindfulness to Win Without Fighting
Date: 16 June 2016 9 am to 12.30 pm (Thursday)
Venue : The Plaza 02-346 7500A Beach Rd   
Fee: $99 each, $75 each for 2 and above, $50 each for 5 and above (with 1 FREE Seat)

No GST but with PIC 60% cash back or 400% tax deduction
Everyone is concerned about stress for only with proper stress management, we can achieve higher levels of output. Unknown to many people, the centuries old way of mindfulness is still the one of the most effective way to stress reduction.

Mindfulness is about 3 things: awareness, noticing and remembering. If you are mindful, you will achieve higher levels of clarity, and with it come peace of mind and happiness. 

A mindful person is not mindless or careless, he is a very skilled person with wholesome thoughts and behaviour. Mindfulness helps to make one a better person and achieve inner calamity and bliss. 

Whether you are working at a high level or working level, you need to get the best out of your work and life. This short but highly effective workshop gives you the necessary tools and strategies to achieve mindfulness for stress reduction.

Note: PIC 60% funding is available for this course. Call 6225-1784 for details


  1. What is Stress and identify your top 20 stressors now
  2. Eliminating Self-Generated Stress 
  3. Top 7 Ways to Stress Management
  4. What is mindfulness and myths and truths of mindfulness
  5. Achieving mindfulness in 3 easy steps
  6. Practising mindfulness in 4 positions: sitting, surpine, standing and walking
  7. Dealing with the top 10 hindrances to mindfulness
  8. The 5 Love Languages: Words of Affirmation, Quality Time, Gifts, Service and Touch
  9. Applying Love Strategies in the office: Kindness, Compassion, Joy and Equanimity
  10. Dealing with Conflicts and Change
  11. The ultimate in mindfulness: non-self and bliss
Bonus 1: Applying mindfulness in your work now 
Bonus 2: Mindful communication and leadership with HEART
Bonus 3: How to Kill Your Troubles with Borrowed Knives 
Note: This is a practical workshop. You will be participating with fun and love.


  1. Reduce your stress now
  2. Give you clarity and serenity
  3. Rejuvenate and re-vitalize your body
  4. Create a happy emotional state
  5. Higher productivity and income for all

  1. Executives and people who are busy at work
  2. People that have never done mindfulness before
  3. People who want to achieve more with less


Very powerful training that covers all the essential points in the corporate world. Asia Trainers and AndyTheCoach give very good programs. I rate this course full 10 points!
Huyen, Structural Engineer, PPI Engineering Pte Ltd
My team and I enjoyed the training done by Andy and his team at Asia Trainers. We especially like the movie clips that are very entertaining, enlightening and educational. This course on how to be a better manager is very worthy of our investment!
Rajendren, Operations Manager, United Italian Trading Corporation Pte Ltd
The role play and chance to present are great! Highly effective! AndyTheCoach is very good, we engaged him for our company twice in a year!
Juslene Aw, HR Manager, Koon Holdings Limited


Chief Trainer Coach Andy Ng has 28 years experience: He started doing business at the age of 5. Since 1996, Andy has trained over 81,413 people in 15 countries. His Magnetic Selling DVD and e-book SUN ZI FOR SALES have sold hundreds of copies in 5 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia. Visit our blog at and see him in action at


Ms Idah at 6225-1784 or Andy at 8201-4347 Email to