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Showing posts with the label Selling Benefits

7 Ways to Create an Irresistible Offer

This parking charges appear to be cheap when in fact it is dear An irresistible offer is one offer where no one can resist it, unless you are the seller. There are 7 ways to create an irresistible offer without dropping your price: Relief - frighten people first with a higher price, then announce your price, which is so attractive that it gives people instant relief  State in the smallest term - per half-hour instead of per hour, per second instead of per day Huge benefits - where the benefits are so huge that any price will be considered ridiculously low. Like our courses where you can get PIC 60% cash back , plus guarantee on results Alleviates Pain and Satisfies a Deep Desire - The deeper the pain and the desire, the better. That’s because all good offers are emotionally driven. People don’t buy things for logical reasons — even the most logical purchases include some driving emotional reason underneath Social Proof - based on results and testimonials of others. ...

Be a Limitless Person

"You can make a great product, but you have to convince people that what you are selling is greater".   CEO John Sculley, in his famous speech to Apple Computer staff in 1983, said, "We are not selling computers, we are selling what people can do with computers.  A tool for the mind, and that, ladies and gentlemen, is limitless". Indeed, in sales, if you just sell a product or service, you are very much limited in how much you can sell.  But the moment you turn your selling into what your product or service can do for the customer, you can sell anything .  There is simply no limit in your selling.  Just look at the phenomenal sales of iPad and Samsung Galaxy phones and you will know what I'm talking about. The following are the 5 most common ways to be limitless in your selling: The Money that Can be Made with What You Are Selling.  As long as this money that people get is more than what they are paying, there is value in what you selling. The Mon...

Mention this and The Whole World Will Listen to You

In this world of mobile phones and tablets, it is hard to be heard as people will hardly listen to you when you speak.  This is because everyone is so busy looking at their own screens that they will not hear your screams. Many people lamented that youngsters today have no respect for elders. Employers complained in our training courses that their employees often do not follow their instructions.  Salespeople talked about the good old days when customers would simply believe everything that they said.  Teachers increasingly find it difficult to get their message across, regardless of how hard they try. It seems that nobody listens anybody.  Is there something that we can mention so that people will listen to us immediately?  The answer is: Benefits. Benefits is the world's most common language.  It is read in the mind as ' What's In It for Me ?'  Psychologists said that the moment you mention benefits, people open up their minds and they wil...

Questions to Get People To Switch their Vendor to You

As we know, one of the most important job of a salesperson is to bring in new business, that is new customers.  Since the market is fixed (there are hardly any new customers newly set-up), new business often means getting business from other competitors .  How to break into existing vendor relationships?  How to make people switch their existing vendor to you? Never ask the stupid question of "What do you like about your existing vendor?"  This is because such a question is simply opening the door for your prospect to start valuing his current vendor and undermine your efforts to break into this prospect.  Instead, ask questions that focus your prospect uses in selecting a vendor .  This is really 'Customer Focused Selling' as we are focusing on solving problems for the prospect. There are 6 Questions that a Salesperson Can Ask to Get People to Change Their Existing Vendor: Would you share with me the ideal qualities you look for in a vendor? How d...