Business and Money Tips

It was reported that the Government spent S$2.8 million to promote the S$4.3 billion MCE, Singapore's most expensive and newest expressway.  But it seems like most people are not convinced that the MCE is good for them, and many people are wondering if this is a design issue or a communication issue.  In other words, can the Government better persuade us that the MCE is good?  I think the government should SELL the MCE away; SELL is our newest method of persuasion: Suffering, Empathy, Lead and Let them enjoy the benefits. As a manager, executive or salesperson, you cannot don't persuade people.  For today no one wants to be forced into accepting another person's view, and everyone wants to have his say.   It doesn't matter who is right or wrong, what it matters is people want to be heard .  That is why social media like Facebook , Twitter and Youtube are so popular today, as they allow people to share their views freely and without censorship. From ...