Business and Money Tips

Is it true that you have no control over attendance? Not entirely true. While you don’t control the agency’s mailing list, ad spend, or registration system, you do influence at least 50% of the attendance outcome — through your own positioning, follow-up, and strategic relationship with the agencies. In other words: “You may not command the troops, but you can influence the battle plan.” ( Sun Tzu: “The skillful commander shapes the battlefield before the fight begins.” ) What You Cannot Control (Accept These) The agency’s marketing budget and schedule Their email database quality and response rates Their internal priorities (they may push other trainers more that week) Their final decision on course title, pricing, or date So yes, there are limitations. What You Can Influence (and Should) Below are 7 powerful levers you can pull to increase attendance — even when you’re not in charge of the marketing. 1. Strengthen Your Partnership with Each Agency ...