Business and Money Tips

Every salesperson (including those not selling but are in management) wants to know the fastest and easiest way to make the sale. One day I asked an audience of insurance salespeople, "How many of you would like it if I gave you a list of people who wanted to buy insurance now? Everyone raised their hand. Hint: There is no such list. The one-word meaning of sales is "WORK". The 2-word meaning of sales is "WORK HARD".  How Do I Make a Cold Call? There answer is, "Don't". Don't make a cold call. Make a warm call. Warm up the cold call and you'll get your results improved by 27%. Guaranteed. Instead of calling people and look for "Mr Andy", tell the other side that "I've been asked to give Andy a call". If they asked you "What's it regarding?" You don't answer it. You just say, "I don't know. I have been asked to give Mr Andy a call. Is he in?" Using this script wi

Whenever I ask business owners the question, 'What is the purpose of a business?' I often get the following response: 'To make a profit!’ That answer pinpoints why so many businesses struggle to survive, let alone grow. That answer is centred on the desires of the business owner, not on the needs and desires of their customers. Imagine walking up to a potential customer and saying, 'Hello. My purpose is to make a nice, big profit from you today!'   That would be what we call a 'repelling' action, not an 'attracting' action.  Here's a much more powerful and profitable definition of the purpose of a business: To attract and serve the needs of as many customers as possible at an acceptable profit. Did you notice where the profit came in? Not at the beginning where most people put it, but at the end. Profit is the 'result' of how well you serve your customers needs. Focus on serving your customers better than your competition --

Another brief but value-packed e-book by Andy Ferrari Norman 1.      Sales is not a function, a goal or a number but an outcome, the outcome is customer satisfaction.  Regardless of how solid your product or service is, nothing happens without a sale.  If you did not make the sale, there is no customer satisfaction but instead lots of frustration for salespeople! 2.      Today customers are all suffering from Frazzled Customer Syndrome (FCS): a state of extreme exhaustion , that’s why they are not returning your call and give you the cold shoulder.  They are extremely checked out because of heavy workload, too many choices, rapidly changing market and past bad experience with salespeople.  How can we blame them for this? 3.      The result: customers keep you at a distance, brush you off, dismiss you entirely and stick with the status quo, no matter how undesirable the status quo is. Once you can empathize how customers feel, you can help them to improve and get out of this