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Showing posts with the label Sales Trainers

Interactive, Lively and Fun-filled 1-day Sales Training

One can always learn the 9 hard skills and 4 soft skills in sales in one day or more (read here for more), but how to have sales training that are fun, lively and interactive?  There must be 11 elements: Use of colourful and lively charts or slides with pictures (but not too much to distract) Playing of short funny video clips (from recent movies including "Internship", "Jobs" and "Lucy") Physical exercises like cut wood with a piece of paper Short fun games that ignite laughter (like 'shake hands game' ) Jokes and Humours stories Group discussions and presentations Role Play (lots of laugher with difficult prospect) Live demonstration like call a real prospect on the spot Question and Answer games like 'Yes Question game' and 'Question with Question' Overcoming of sales objections Compete to see who can sell the best to the trainer By Andy Ng of Asia Trainers , see one course Sales Power below: SALES POWER (1-da

The 36 Stratagems that Made McDonald's Rich

Throughout the world serving 69 million customers every day, the world's largest and most profitable restaurant group earns net profits as high as 20% of its sales.  From New Delhi to China, from Tanzania to Singapore, every time when you order something at McDonald's counter, their staff will inevitably ask you one question: Do You Want to Up size? In fact this single question made McDonald's rich.  Notice that McDonald's did not ask you other questions that most salespeople ask, including, "Can you give us some referrals?", "Do you want to become our member to enjoy discounts?" or "Can you please come back next week?" etc. If you answer no to the above 'Up size' question, McDonald's staff will next ask you, "Do you want an apple pie to go with your meal?"  If you still answer no to this question, the staff will ask you "Do you want to add $1 to get the limited edition Minion toy?" All the questions

4 Ways to Create Value for Your Customer

As we know, the job of a salesperson is not to sell but to create value for his customers. For only when he creates value for his customers that he will get real business for now and future . There are 4 Ways that a salesperson can create value for his customers: 1.  Let Customer See Problem that is Not Obvious Like they still use Windows XP, which will be phased out by Microsoft in 4 months time, after which there will be virus attacks that will not be protected by Microsoft updates. 2. Let Customer See an Opportunity that is Not Obvious Like it's not obvious that able to save 12% of their staff cost and increase 31% of their productivity if the customer can use the latest tools and techniques. Better still, the salesperson can provide training at no cost 3. Let Customer Be the First to Enjoy the Benefits  When you sell, you must sell on an exclusive basis, meaning other companies in the same industry of your customer will not get to enjoy the benefits of your prod

3-Stage Questions that Get People To Take You Seriously

You know, people only take salespeople seriously when they think that the salesperson can really make a difference to their lives. Many salespeople are trained on how to ask questions to get the sale, but few are trained on how to ask 'Tough' questions that get you the sale immediately. In our sales training (eg Selling Ice to the Eskimos or Winning Sales Strategies ), we often teach the following 3-stage questions: 1st stage: make a factual statement that can’t be refuted E.g. “Most sales staffs rarely meet the sales targets set for them by their company”; E.g. “Most businesses tend to do well in the initial years and falter as the years go by” 2nd stage: make a personal observation that reflects your experience and creates instant credibility E.g. “My experience has shown me that when there is a lack of training there is often poor staff attitude and an absence of goal-setting and goal-achievement goals. Interestingly the sales staffs tend to blame their inability to sel

Caught in the Middle and How Get Out

Customers are demanding lower prices. Factories are moving overseas. How can salespeople survive?  These are tough times for salespeople. Customers are demanding more services and lower prices.  Many are purchasing directly through the internet and from manufacturers. Salespeople find themselves caught in the middle - doing more for customers, making less money and wondering about their paycheck. The solution is simple.  Salespeople Must Add Value. How?  Salespeople add value in many ways - before, during and after the sale.    These services include product availability, problem solving and technical support, just to name a few. But customers often do not realize how these services translate into dollars-and-cents value. Why? Because salespeople are generally not trained in how to calculate this value for customers. Beyond product training   Customers are interested in more than product features and benefits. They want to know how these benefits translate into   dollars-and-cents