Business and Money Tips

Mention the word 'branding' and most people will only think of international brands like Facebook, Google and Apple. In reality, we are each a brand, as a brand simply means what you stand for. Today we may be a not-famous brand, but tomorrow we could be reaching out to people we never thought of before, as long as we build our brand in 5 easy ways: Know What We Stand For.  Yes, what we stand for are usually our deepest passion and innate desire to help others.  Like me AndyTheCoach, people know that I stand for coaching and teaching, for I gave up a high-figure Director post in a Japanese MNC 13.5 years ago to go into full-time coaching and training.   Do That Few People Do .  It doesn't need to be something big, all you need is that you don't do what others do and you dare to do what others don't do .  Like Steve Jobs in 1997, when he took over the interim CEO position in Apple Inc, he took just a $1 salary but asked for huge amounts of stock options tha