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Showing posts with the label Irresistible Selling

3 Seconds is All You Have

Your prospect only give you 3 seconds. That is because the average length of video that people watch on YouTube and Facebook is 3 seconds. If you cannot catch their attention, they will leave your video after 3 seconds. Same as in selling. You need to offer nothing but irresistible. According to the book ‘The Irresistible Offer – How to sell your product or service in 3 seconds or less’ by Mark Joyner, we have to answer the following 9 questions near instantly on connecting with a prospect if they are going to pay us any attention – 1) What are you trying to selling me? 2) How much? 3) Why should I believe you? 4) What’s really in it for me? On top of these, your irresistible selling also 1) Must be high ROI 2) Be short 3) Be immediate How many times have you bookmarked a website and never gone back? Your offer must give immediate value and have a clear cut off point at which point the prospect loses out. 4) Increase believability Generally if an offer seems too good to be true m...

Objections are a Waste of Time

Sales trainers like to teach people the concept of overcoming objections.  To me, objections are a waste of time. When salespeople start overcoming objections, they are placing themselves in conflict with their customers when they should be establishing collaborative relationships instead.  Often overcoming objections set the stage for polite disagreements and respectful differences of opinion, forcing salespeople to defend their solutions.  At worst, it turns the sales process into a battle in which the salesperson goes into a battle an attack mode to 'win' the sale.  In fact, words like 'persist', 'convince', 'persuade' all imply such aggressive behaviour.   We all know that you could win an argument and lose the sale.   It doesn't have to be this way.  Salespeople can choose another approach: prevent objections instead of overcoming objections.  How to prevent objections?   Attract Customers to Buy from You.  When you attrac...

The Lee Kuan Yew Way to Sales Success

Everyone knows how inspiring the late Mr Lee Kuan Yew was.  In fact some called him the greatest statesman Asia has ever known.  In the business community, he is highly regarded as one of the top salesman: for he has promised and delivered on his promises and most importantly, made his clients (Singapore) very rich.  The 5 Sales Success that we can learn from Lee Kuan Yew include: Grab Opportunities Fast.  LKY grabbed the opportunities the Western multi-nationals were looking for in the 1960s and attracted them here.  In the 1970s and 1980s, he sold many Japanese companies to invest in Singapore.  In the 1990s, he sold Singapore successfully as a business haven to the Chinese, Koreans and Arabs.   Passionate, Energetic and Full of Conviction . These 3 attributes are the must-haves for any salesperson and Lee demonstrated all of them in his fiery speeches and thought-provocative interviews Relentless Pursuit and Never Let Go .  Lee recko...

7 Ways to Create an Irresistible Offer

This parking charges appear to be cheap when in fact it is dear An irresistible offer is one offer where no one can resist it, unless you are the seller. There are 7 ways to create an irresistible offer without dropping your price: Relief - frighten people first with a higher price, then announce your price, which is so attractive that it gives people instant relief  State in the smallest term - per half-hour instead of per hour, per second instead of per day Huge benefits - where the benefits are so huge that any price will be considered ridiculously low. Like our courses where you can get PIC 60% cash back , plus guarantee on results Alleviates Pain and Satisfies a Deep Desire - The deeper the pain and the desire, the better. That’s because all good offers are emotionally driven. People don’t buy things for logical reasons — even the most logical purchases include some driving emotional reason underneath Social Proof - based on results and testimonials of others. ...

Don't Frighten People with Your Ambition, but Balance your Ambition with your Empathy in 5 Ways

Ambitious people tend to give people the impression that they are too focused on their own success and will manipulate others to achieve their own goals.  Many such people, including some poor salespeople, tend to look upon every transaction as an opportunity to make a sale and get out. On the other hand, Empathy people are those that have a long term perspective. They always think of others before thinking of themselves. They do not think of closing the sale as much as they think of opening long-term customer relationships. A good salesperson balances between ambition and empathy.  Because he knows that if he is too ambitious, he will frighten away customers; if he is too empathetic, he will not be assertive enough to ask for the sale. There are 5 ways that good salespeople balances between ambition and empathy: Ask Questions and Never Make Any Assumptions .  When you ask questions and listen to the answer, you put yourself into the other person's shoes. ...