Business and Money Tips

People often asked me how a good training program be structured. To me it should be 70/30: 70% hard, 30% soft.  Hard means the tactics and detailed how-to while soft means the motivational and inspirational aspects . For we know that without the motivational aspect, the trainees would not want to take action.  Without the detailed 'How-to', they too cannot take action, that's why you need both.  For example, our typical sales training (like How to Close Every Sale ) will include 89 tactics to overcome objections and close sales.  However, it also covers the inspirational aspect, the 'why' and purpose of sales closing.  Experience shows that this approach will satisfy 80% of the attendees, while the remaining 20% people need different structure.  No matter what, a good training program should cover the following structure: Current challenges faced and the root cause of the challenges Why this approach can help to resolve the challenges Definition of this ap