Business and Money Tips

As we know, a good salesperson does not sell, he merely creates the conditions for customers to buy by themselves.  As what Sun Tzu said in the Art of War, the highest strategy is to win the war without fighting, so in sales the highest strategy is to sell without selling.  There are 5 ways to create the conditions for customers to buy: Sell then Tell .  Before you tell people anything, sell them the idea why they must listen to you.  You can do this with the phrase, "Why I am telling you all these?..." Pull then Push .  You must attract people to what you are selling and if they still don't bulge, you have to push them to make a decision.  Attract people to buy not with what you sell, but with the benefits of what they will gain and the loss they will make if they don't buy .  Pushing is not to push people to buy so that you can close the sale but to push them to achieve what they want to achieve .  People want to achieve different things, b...

Customers are getting sick and tired of being bombarded with marketing and selling messages.  Many of them are crying, "Leave me alone".  It seems that the usual way of aggressive and persuasive selling does not work anymore. Indeed Sell Without Selling is the new way to sell.  There are 7 ways to do so easily: Provide a checklist that helps them to go through what are the necessary and good-to-have things Serve them really well , and go all the way to serve even when they don't buy.  Seven out of ten people will feel guilty and end up buying if you serve them with all your heart with no intention of closing the sale! Let your clients do the talking: show them testimonials and past track records and let them decide if they too want to enjoy what others are having Educate your customers on the right way to do things, hint but never mention buying from you is the right choice Let them taste early success , like giving them a free trial with totally no obli...

Successful salespeople use a very effective sales tactic that win business over easily. This tactic is actually a process that sells without selling.  It is said that a good salesperson never sells anything, he simply creates the conditions for buyers to buy by themselves.  This is because selling is defined as professionally helping other people to buy.  The oldest and most effective tactic is Asking Questions.  You see, when you ask questions you are not selling.  You're helping the buyer to solve problems . Asking questions helps you to find out what are the real needs of your customer to determine how much they are willing to pay for a solution. But you cannot just ask a few questions and expect a sale. You need to ask the RIGHT Questions in the RIGHT ORDER .  Other than that, you also need to use questions to overcome sales objections.  It is said that the real job of a salesperson is in overcoming sales objections.  For if ...

The 7 Sales Secrets that few teach you:  1.      Sales is not a function, a goal or a number but an outcome, the outcome is customer satisfaction .  Regardless of how solid your product or service is, nothing happens without a sale.  If you did not make the sale, there is no customer satisfaction but instead lots of frustration for salespeople! 2.       Today customers are all suffering from  Frazzled Customer Syndrome (FCS):  a state of  extreme exhaustion , that’s why they are not returning your call and give you the cold shoulder.  They are extremely checked out because of heavy workload, too many choices, rapidly changing market and past bad experience with salespeople.  How can we blame them for this? 3.       The result: customers keep you at a distance, brush you off, dismiss you entirely and stick with the status quo, no matter how undesira...

To sell is human and everyone is a salesperson, because selling is about not selling but moving people. Most people are in non-sales selling, that is, they are not defined as salesperson but their job involves communicating, influencing and persuading people. We call these Moving People. Moving People is not about getting your way with others but helping others to get their way. And when others get their way, you'll get your way too. Moving people is not about how much conviction you have but about conveying your conviction to people. Moving people depends more on the creative, heuristic, problem-finding skills than the reductive, algorithmic, problem-solving skills. From Caveat Emptor to Caveat Venditor. We've moved from a world of cavet emptor (buyer beware) to caveat venditor (vendor beware). This is because of the information age we're living right now, buyers have more information than vendors and thus buyers will mislead vendors more often than the other ...