To Sell is Human: Selling is Moving People

To sell is human and everyone is a salesperson, because selling is about not selling but moving people. Most people are in non-sales selling, that is, they are not defined as salesperson but their job involves communicating, influencing and persuading people. We call these Moving People.

Moving People is not about getting your way with others but helping others to get their way. And when others get their way, you'll get your way too.

Moving people is not about how much conviction you have but about conveying your conviction to people.

Moving people depends more on the creative, heuristic, problem-finding skills than the reductive, algorithmic, problem-solving skills.

From Caveat Emptor to Caveat Venditor. We've moved from a world of cavet emptor (buyer beware) to caveat venditor (vendor beware). This is because of the information age we're living right now, buyers have more information than vendors and thus buyers will mislead vendors more often than the other way round.

Finally, one of the fastest way to Move People is to let them know of their challenges that they themselves are not aware of. Better still, solve the challenge for them. This will surely move people.

By Andy Ng of Asia Trainers, whose courses on Sales Power, How to Close Every Sale, Selling Ice to the Eskimos, Successful Selling Strategies and Sales Success System have created many tangible benefits for companies in 13 countries.

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