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Showing posts with the label Turnaround

How Losers Win Big and Winners Lose Big

 Korean's Nana is now the world's prettiest star As Sun Tzu said in The Art of War, you have to fight till the end to know who is the loser and winner. There are 6 ways a loser can become a winner, and you too can apply them into your business: Limited Edition .  Products that cannot be sold can be re-packaged as limited edition versions and create a scarcity effect that everyone wants Admit a Weakness .  When you admit a weakness before people bring this up, you come across as honest and forthcoming.  People trust honesty and as long as you mention the mitigating factors, people will see your weakness as a strength instead! Tag along Winners.  Like Samsung tags along its lesser popular models (Alpha range) by using the name 'Galaxy' Sympathy and Empathy .  Appeal on people's softer sides and they will sympathise and empathise with you.  When you win their hearts, you are no longer a loser in their eyes Put in 1,000% Effort .  Think Big and Dominate

How Marissa Mayer 'Loot a House on Fire' at Yahoo

In just one short year since joining Yahoo in July 2012, Marissa Mayer, CEO of Yahoo, has turned around a failing company into one of the re-born stars in the internet. Today, Yahoo regains the number one position as the most visited website property in USA, overtaking giant Google. It’s mobile products are considered cool once again and its quarterly revenues and profits are increasing.   Unknown to many, what Marissa Mayer used the tactic of “ Loot a House on Fire ” 打铁乘热, tactic number 5 of The 36 Stratagems . She fixed the weak Yahoo’s culture, hired a bunch of highly motivated and talented product people, and went on a buying spree, acquring 21 mobile start-us in 12 months. The biggest purchase was Tumblr US$1.1 billion. What's next? Blackberry? What'sapp? Dropbox?   In fact, Sun Tzu Art of War or 孙子兵法 uses many tactics of deception. Such tactics, however, must be in line with overall Tao or 道 of the company’s mission: to be a strong Product