Business and Money Tips

Why Chagee, Mixue, and Luckin Coffee Expand in Singapore When others retreat, they advance — and this is not luck At first glance, it looks irrational. Singapore’s F&B scene in 2025 is brutal: rentals up manpower tight margins thin many respected brands exiting Yet Chagee, Mixue, and Luckin Coffee are expanding. From Love Intelligence (LQ) and Sun Tzu’s Art of War, this makes perfect sense. PART 1 — LOVE INTELLIGENCE (LQ): They Win the Hearts Before the Wallets 1. They practice Care — not premium ego Many exiting brands failed because they priced for status, not care. These three brands understand a deep Singapore truth: In tough times, people don’t want luxury — they want reliable comfort. Mixue: ultra-affordable, emotionally comforting, “no thinking required” pricing Luckin: convenience + consistency + digital ease Chagee: emotional connection to Chinese tea culture, calm, quality, and ritual This is LQ Care: care for daily affordability care for emotional reassurance care for re...