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Caught in the Middle and How Get Out

Customers are demanding lower prices. Factories are moving overseas. How can salespeople survive?  These are tough times for salespeople. Customers are demanding more services and lower prices.  Many are purchasing directly through the internet and from manufacturers. Salespeople find themselves caught in the middle - doing more for customers, making less money and wondering about their paycheck. The solution is simple.  Salespeople Must Add Value. How?  Salespeople add value in many ways - before, during and after the sale.    These services include product availability, problem solving and technical support, just to name a few. But customers often do not realize how these services translate into dollars-and-cents value. Why? Because salespeople are generally not trained in how to calculate this value for customers. Beyond product training   Customers are interested in more than product features and benefits. They want to know how these benefits translate into   dollars-and-cents