Business and Money Tips

‘THE 22 IMMUTABLE LAWS OF MARKETING’ book written by Al Ries and Jack Trout is a wonderful book. I just re-read it (after 10 years) and find that if you just use 3 ideas, your business will explode.  1.      Law of Leadership – it’s better to be the first than it is to be better.  People tend to stick with what they’ve got and reluctant to change. Eg iPhone or Android phone.  2.      Law of Category – if you can’t be first in a category set up a new category you can be first in.   Prospects are defensive when it comes to brands – but they have open minds when it comes to categories because everyone is interested in what’s new and not what’s better. 3.      Law of Mind – it’s better to be the first in the mind than to be the first in the marketplace .  Being first in the marketplace is important only to the extend that it allows you to get in the mind first.  Once a mind is...