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How to Monopolise the Market Like Microsoft When You Are Micro

This small artist monopolised the entire Chinatown.  Yes, micro players can always monopolize the market if they do things differently.  Yes, a micro like You can become the Microsoft of your industry today.  This is because the market is not absolutely homogeneous and is heterogeneous, that is, each segment of the market is actually different.  Many small players do not realize this and make the mistake of following the market leaders blindly.  They end up with no business because customers would rather play safe and go with the leader than an unknown brand. The following are the 7 ways that any small player can monopolize the market easily: Do Things That Nobody Does .  Like NEXT Computer (1986 to 1998), it focused on the education market and avoided the rest of the market dominated by IBM-clones PCs powered by Microsoft's operating system.  In fact NEXT was so successful that Apple had to use up all its available cash to buy it over in 1998 to...

Adding Value to Your Customers Even if They Don't Buy

Following my blog on Add Value, Not Add Work , 2 friends messaged me at facebook asking me to elaborate how we can add value to customers even if they don't buy.  Well, we know that if people that don't buy today they may buy tomorrow, and our job in business is to create happy relationships with people.   Business will come if you can add value.  Just look at how Facebook, Twitter and Youtube created value for over 2.5 billion people and you'll know what I mean. The following are the Top 6 Ways You Can Add Value to Customers Even When They Don't Buy: Show them the Pros and Cons of Your Company's Products and Services.  Most salespeople shy away from showing people their weaknesses for fear that customers will not buy if they know that. The reverse is true: c ustomers will trust a vendor more if they were to tell first-hand (without being asked) their weaknesses .  With trust, business will come. Show them How to Save Money .  Always start with the...

Why 'Like' is No Good and Other Most Ignored Commonsense

Commonsense tells us that there is no fire without wind, and everything happens due to causes and conditions. Yet many still believe in lottery and think that they can break laws as long as they are not caught.  What we teach in our training are all commonsense, yet they are not common practice.  The following are 5 Most Ignored Commonsense: 1. Multiple causes vs Single Cause   It is A, B, C, D, E that leads to F, G, H, I J, and not A leads to B. You cannot just advertise and expect business, your people must also know how to close sales or there will be no business. Of course your product must be right to begin with. 2. Better than Late Than Never is Stupid!  But the moment you say 'Later', you are closer to never. It's better to 'Just Do It' as what Nike said than to wait for conditions to be perfect. 3.  Time Simply Has No Value It's not time that has value, but what you do to time that has value.  How often we hear 'time i...