Business and Money Tips

Most people don’t close deals during public holidays. Top performers prepare to dominate after them. That’s why I’m running Sun Tzu Sales Secrets one last time this year — before 2025 begins. ⚔️ SUN TZU SALES SECRETS How to Win More Sales Without Pressure, Discounts, or Chasing 🗓 Date: Tuesday, 30 Dec 🕘 Time: 9.15 am – 12.30 pm 📍 Venue: 269 Waterloo St #01-241, S180269 💻 Zoom option available 💰 Special Fee: $49 only (usual $149) ⏳ Only 7 seats left 👉 Secure your seat now: https://asiatrainers.org/szs 🔥 What You’ll Learn (Content People Pay Thousands For) This is not theory. This is battle-tested sales strategy: 1. Sun Tzu’s 5 Elements to Win in Sales: positioning before persuasion 2. 7 Considerations of a Sales Leader: why deals are lost before meetings begin 3. Art of War’s 4 Levels of Strategy: sell without fighting price wars 4. Art of Deception in Price Negotiation: protect margin without confrontation 5. How to Close Every Sale Strategically: timing, terrain, and psychology...

Sun Tzu Sales Secrets: Outsmart, Outlast & Outclose Live Zoom Seminar — 8 Nov 2025 (Sat) • 10 am – 12 pm The Sales War Has Changed. Have You? In today’s world, customers don’t just buy the cheapest or the loudest. They buy from those who understand them deepest. AI, competition, and buyer fatigue have rewritten the rules — and it’s no longer enough to “close hard.” You must win before the sale begins. For 40 years, Andy Ng has studied and applied Sun Tzu’s Art of War to sales, leadership, and business. In this fast-moving 2-hour masterclass, he’ll show you how to: ✅ Turn objections into buying energy ✅ Position yourself where competitors cannot touch you ✅ Sell with heart — not pressure ✅ Use timing, terrain, and perception to multiply results ✅ Apply The 36 Strategies of Sun Tzu to increase profits by 61% or more These are the same principles used by global brands — and by top performers who win without stress or struggle. Small Strategic Shifts, Massive Results...

1-Day High-Impact Program for Real Estate Professionals and Business Owners In today’s hyper-competitive market, selling is tougher than ever. Prospects are overloaded with options, skeptical of promises, and quick to walk away. Hard-selling no longer works — and discounts only erode your margins. But what if you could sell with the wisdom of the world’s greatest strategist? For over 2,500 years, Sun Tzu’s Art of War has helped leaders win without brute force. Imagine using the same timeless strategies to outsmart your competitors, outlast downturns, and outclose every sale — not with pressure, but with precision. This intensive half -day course distills the Art of War into powerful, practical sales secrets that work in real-world business. You’ll learn to see sales as a strategic battle where: Misunderstandings of Art of War are cleared, so you apply it the right way. The 5 Elements of Victory (Purpose, Climate, Ground, Leadership, Methods) guide your selling strate...

📅 17 Oct (Fri), 2.00 – 5.30 pm | 💻 Online via Zoom “If you don’t know how to sell and are at a loss on Art of War, come and be enlightened.” – Vivian Yeo, HR Manager Do you know that strategy wins over tactics in sales and marketing? For over 2,500 years, Sun Tzu’s Art of War has guided leaders to victory. Now you can learn how to apply his secrets directly to sales, negotiations, and marketing influence. What You’ll Learn: Sun Tzu Art of War simplified and clarified for sales Apply the 5 Elements (Purpose, Climate, Ground, Leadership, Methods) to sales/marketing Top 6 Winning Sales Strategies from Sun Tzu The power of Foreknowledge in anticipating objections Handling objections the Sun Tzu way ‘Straight’ vs ‘Odd’ stratagems to outsmart competitors Fire & Spies strategies to influence prospects And much more… 💡 Powerful ideas worth millions – packed into a half-day session with Andy Ng, Business & Yijing Trainer and Author of Win Without Fighting with Sun Tzu Art of War. 🎁 ...

Many trainers teach Sun Tzu Art of War. Some conduct 3-days courses and go very deep into the book.  Others teach you in simple terms.  We at Asia Trainers don't just teach you the art of war, we put the application of the art of war at the centre of our courses.  Since conducting Art of War in 2010, we have conducted Art of War for Leadership, Customer Service, Productivity and Innovation and also Sales.  The most valuable lesson of the Art of War 13 chapters of 5,000 words is found in the 3rd chapter: Win Without Fighti ng. 不战而胜 In war the best thing is to take the enemy state whole and intact; to ruin it is inferior to this. To capture the entire army is better than to destroy it. Hence, to win on hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is supreme excellence, or simply win without fighting How does it apply to your sales?  1.     "Enemy" here refers to not your competitor...

Sun Tzu's Art of War is now considered a sales bible for people that want to succeed in business.  There are 7 little secrets of Sun Tzu:  Strong System Led by Strong Leaders .  A strong system led by poor leaders will make a system poor. It is not the product that sells but the company's system and leadership that sell.  Xiaomi has no better products than Sony, LG and Motorol.  Yet Xiao Mi is the world's number 3 mobile phone maker. All because of its strong leader Lei Jun.  Over Train . A team is only as good as its training. Sun Tzu knows that you can train a person for 10 years to fight a 1 day war. Yet it is the little skill that makes the difference. All these come from intense and over training.  Go High. Reach customers at the highest level possible. Sometimes the highest level is the secretary. One in a Million. Pitch your product at a level that no other competitor can fight, like having a unique feature (eg Samsung flexible...

The little known secret from Sun Tzu's Art of War is simply Go High if you want to win big . There are 5 ways that you can go high: Reach customers at the highest level possible. Sometimes the highest level is the secretary. Pitch your product at a level that no other competitor can fight, like having a unique feature (eg Samsung flexible Yoom phone) Go beyond the benefits of your products and focus on your company's passion and strong belief, even if the market is not ready for it; Get the highest level in your company (eg MD) to approach the prospect, and look at the awe in their face! Instead of mentioning your strengths, mention all your weaknesses . Your prospect will be shocked that you're so upfront and he will think that the weaknesses will not pose much problems if you are sincere. Then show your confidence of resolving the weaknesses. By Andy Ng, whose programs Sun Tzu Art of War for Sales was delivered also in Philppines,...

Most people equate aggressive selling to aggressive salespeople doing pushy or aggressive selling.  Nothing is further from the truth. By the way, Aggressive Selling is part of Motivational Selling .  As we know, selling is professionally helping other people to buy .  Aggressive selling is just professional selling done in an aggressive way .  Sun Tzu in the Art of War advocated wars to be fought quickly and with determination .  (The next Sun Tzu Art of War for Sales seminar is on 30 Jan 2015 Friday 9 am to 1 pm, details at here ).  Author Andy Ferrari Norman defined Aggressive Selling to be ' Determined and Energetic Selling that Produces Quick and High Results '.  There are 9 ways to do aggressive selling: A ggressive Sales and Marketing , like the government's aggressive and non-stop bombastic commercials on TV and Radio in August to promote the Pioneer Generation scheme.  If you have deep pockets, you can expect good results bec...

The Thirty-Six Stratagems 三十六计 is a unique collection of a mysterious ancient Chinese military book that describes not only battlefield strategies, but tactics used in psychological warfare to win with deception. Its origins are unknown, and no one knows who is the author or compiler. The modern version is derived from a tattered book discovered at a roadside vendor's stall in China in 1941. It turned out to be a reprint of an earlier book dating back to the late Ming or early Qing dynasty entitled, The Secret Art of War or The Thirty-Six Stratagems 三十六计. A reprint was first officially published for the general public by a government-related printer in Beijing in 1961. Today most scholars agree that the Thirty-Six Stratagems is likely a collection of idiomatic expressions taken from popular Chinese folklore, history, and myths.   Here are the 36 Stratagems in listing and our translation in simple English: Stratagems When You’re in Superior Positions 1.  ...