Business and Money Tips

I just re-read THE 22 IMMUTABLE LAWS OF MARKETING’ book written by Al Ries and Jack Trout and many ideas already exploded in my little mind.   You can read the full list of 22 laws at our previous article at here . As at today Samsung and Apple both controlled over 52% of the world's smartphone market share out of over 40 players.  Samsung and Apple successes can be attributed to the 3 laws: Law of Sacrifice .  This is the opposite of Law of Extension.  It says that if you want to be successful, you need to give up something.  For Samsung, they give up software control, for they use Google's Android instead of their own Tizen operating system. For Apple's iPhone, they give up screen size so that the users can have a easy one-hand operation.  Note that the rumoured iPhone 6 coming up in June 2014 will have a larger 4.7 inch option, but this is still much smaller than Samsung Galaxy Note 4 coming up in July 2014 which will have 5.9 inch.  Law of Attribute .  This sta