Business and Money Tips

As a trainer with over 18 years of training experience (including part time 4 years), I find that many clients like to ask trainers to teach them things that they themselves can do.  Like in sales training, they like the trainer to teach them how to present their product's features and sell like them. Some even asked us to teach them the exact script on how to respond to a customer's enquiry.  There are some that like the trainer to be like one of them, fully absorbed into their company's culture and way of doing things.  One of them told me, "You have to do things like what we do here". Make no mistake: your external trainer is not your employee, nor is he your company's mouth piece. Most importantly, the reason for getting an external trainer is to get new perspectiv e, different ways to look at things.  If you get an external trainer to do what you yourself can do, why waste the time and money and why not just do it yourself? To me, the only value an...