By now the whole world realizes that Apple's iPad Air has broken another new record for tablet sales. Many people wondered what makes Apple successful while others like Samsung and LG are still fighting hard? According to my teacher Andy Ferrari Norman, there are 5 Selling Rules to follow: Non-self. Yes, selling is about not focusing on yourself but on your customers . You need to find out what customers want and give it to them. Selling is not about the seller's ego but making customers heros. Apple has obviously focused on the user's experience and not the brand awareness. The App Store it created is second to none. Impermanence : selling is about creating new things every now and then and making things non permanent . That's why Apple has product upgrades every 12 months or so. Interconnectedness : As everything changes, everything in this world is connected. Apple pays attention to the connectivity of things : its...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com