Business and Money Tips

Most people equate aggressive selling to aggressive salespeople doing pushy or aggressive selling. Nothing is further from the truth. As we know, selling is professionally helping other people to buy. Aggressive selling is just professional selling done in an aggressive way. Sun Tzu in the Art of War advocated wars be fought quickly and with determination. (The next Sun Tzu Art of War for Sales seminar is on 8 Jan 2019 Tuesday 9 am to 1 pm) . Author Andy Ferrari Norman defined Aggressive Selling to be 'Determined and Energetic Selling that Produces Quick and High Results'. There are 9 ways to do aggressive selling: 1. Aggressive Sales and Marketing, If you have deep pockets, you can expect good results because no one can ignore such education. The recent aggressive marketing by Oppo for its R17 phones is one good example. Anyone that goes to the cinema cannot ignore it and it became a household name very fast. 2. High Incentives for Salespeople , like 100% commi...

Often during our sales courses people ask me what's the number one skill of a successful salesperson.  It must be assertiveness. Assertiveness is not to be confused with aggressiveness.  When you push your customer to buy based on your own reason (like you have to hit your target), you are aggressive. But when you push your customer to buy because it is in the customer's interest to buy, you are assertive.   There are 3 steps to be assertive in your selling: Step 1: Teach Here you teach your prospect not just about your product's features and benefits but challenge his assumptions .  You also teach him how to take action base on what he desires. Your teaching must offer an unique perspective and must be a two-way communication .  That means asking questions and listening Step 2: Tailor After the prospect is taught on what is the right way to do things, you tailor what you have to what he desires.  It means that you have to a...

If you are not hungry for success, you will be too contented to go the extra mile. Without going the extra mile, how can you stand out? Whether one perceives a situation as an opportunity or problem depends on how hungry one is.  When faced with difficulties, do you go all the way or run away? We cannot tell or teach a person to be hungry.  We can only help them to be hungry. Being hungry is a state of mind , it has little to do with one's level of wealth and success.  In fact the rich people are more hungry for success while the poor may see success as too far to be reached in this lifetime.  Therefore we must help the poor to be successful by inspiring and motivating them to be hungry.   Only when you are hungry will you be able to see problems as opportunities , difficulties as challenges , issues as concerns and people as friends .  If you too want go get hungry and not angry, now is the time.  Invest 3.5 hours of your time next week...

You work hard and give your prospects good presentations. You also go the extra mile and put customers' interest first.  Yet to your dismal you discover that no matter how hard you sell, they simply won't buy.  Why? The reason is people don't buy what you sell, no matter how good or special your goods and services are.  People don't even buy the benefits of what you sell.  People buy base on one and only reason: their reasons.  Until you can satisfy any of the following reasons, they just don't buy.  This is the biggest secret you're going to learn.   The reasons that customers buy may not be the reasons that you sell .  Know them, and you will be able to even Sell Ice to Eskimos (click here for details).  The reasons customers buy include: They buy from you because they need to diversify their supply base You offer On-time delivery or just-in-time delivery They buy to fulfil their needs (internal or external)  You sell Quali...

Most people equate aggressive selling to aggressive salespeople doing pushy or aggressive selling.  Nothing is further from the truth. By the way, Aggressive Selling is part of Motivational Selling .  As we know, selling is professionally helping other people to buy .  Aggressive selling is just professional selling done in an aggressive way .  Sun Tzu in the Art of War advocated wars to be fought quickly and with determination .  (The next Sun Tzu Art of War for Sales seminar is on 30 Jan 2015 Friday 9 am to 1 pm, details at here ).  Author Andy Ferrari Norman defined Aggressive Selling to be ' Determined and Energetic Selling that Produces Quick and High Results '.  There are 9 ways to do aggressive selling: A ggressive Sales and Marketing , like the government's aggressive and non-stop bombastic commercials on TV and Radio in August to promote the Pioneer Generation scheme.  If you have deep pockets, you can expect good results bec...