Imagine your company has just launched the newest product that has killer features. You were so excited and went out all the way to inform everyone about this. Yet one by one, your customers started to give you objections and rejections. It seems that your customers are only interested in price and nothing else! Should you give up or go back to improve your product further? Or do you improve the way you sell? If the above scenario describes you and your company, you are doing what my mentor Andy Ferrari Norman said, hard selling. As much as 80% of salespeople do hard selling. We all know that hard selling only produces hard rejection or hard objection from your customers. What you need to do is Heart Selling. How to sell from your heart? Do you have to go out and cry to get sympathy buys? Truth be told, the best way to do heart selling is to simply consult the customer, that is, do consultative selling. Consultative Selling is defined as heart selling ...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com