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Showing posts from January, 2020

7 Ways People Use WeChat Group Chats Wrongly

Many people don't know the difference between WeChat Group Chats and WhatsApp Group Chats and the following are the 7 ways people use WeChat Group Chats wrongly: Never participate .  Some people join Group Chats is to add the people inside as their WeChat friends.  They never participate in anything inside the group chats, not even introducing themselves when they first joined the group chats or saying good morning Say Good Morning every da y.  It is irritating to see so many good morning messages inside group chats every day because it takes up space and people join group chats is not to read such messages every day.  If you do, you are telling people that you have nothing better to contribute other than saying good morning. Sell immediately , either in the group chat or individually to the people inside the group.  This makes you liable to be reported or deleted as a WeChat friend Send long messages and long videos that have nothing to do with the purpose or theme of the

Table of Contents for Practiccal WeChat Marketing 94 Ways eBook

Practical WeChat Marketing 94 Ways Book by Andy Ng Total in 100 pages (17,286  words) The special Launch price of S$9.49 for the eBook and S$29.49 for the hard copy.  For 2 hard copies,  it is $19.49 per book. To order, text to me Andy at 93672286 or email to andythecoach@gmail.com  Prologue by Author: WeChat Marketing: Market to Who? Chapter 1:   It All Starts with Your Me Page Chapter 2:   What Are You Up to in WeChat? Chapter 3: Hey, I Cannot See You. Where’s Your Moments Album Cover? Chapter 4: Location, Location, Location Chapter 5: Who are You If You don’t Self Introduce Yourself? Chapter 6: Have a Hard Copy of Your WeChat QR Code Chapter 7: Who are the People Nearby You NOW? Chapter 8: Edit Your WeChat Friends and Set Tags for Them Chapter 9: Post Your Life’s Moments Chapter 10: Set Moments Options Chapter 11: Starred Your Friends to Remember Them for Life Chapter 12: Make Your Friend Sticky on Top and You’ll Never Miss them Chapter 13: Set Chat Backgroun

WeChat Marketing: Market to Who?

Search on Google today for ‘WeChat Marketing Book English’ and it is hard to find one.   Indeed, it is surprising to many, because Weixin, has been around since 2011.   Weixin was renamed WeChat when it was made available internationally in 2013.   To date , there are 1.15 billion WeChat users in the world in 21 languages.   About 10% of the users are outside China, so this amounts to 115 million international users .   You may say this 115 million is small compared to the billions of users of Facebook, WhatsApp and Instagram.   Compared to Twitter and LinkedIn, WeChat international users are relatively small. Since we are NOT in China, why bother about WeChat?   Can we just focus on the other social media tools where the reach is much wider?   Indeed, this has been the question that people often asked me.   “Why bother to market on WeChat when you have other better choices?”   was the question asked by one director from a large government body in Singapore. The que

Using these 4 Tools to Great Effect

Combining Message, Broadcast, Moments and Group Chats We know that WeChat has these four simple but very powerful tools: MMBG or Moments, Message, Broadcast and Group chats. Moments: At the Discover page, similar to Facebook’s Newsfeed. It is social media sharing. Broadcast : Message Broadcast, similar to WhatsApp message broadcast, is a one-to-many messaging tool Message : Your one-to-one messaging tool Group Chats : Your one-to-many sharing tool On their own, these four tools are powerful. But when you combine them, their reach is scary . This is what I typically do: 1. I post a touching story in Moments and ask my friends to share it too 2. When this Moments post gather more than 10 likes, I screenshot the page and share it in my Group chats, asking the group chat members to share it 3. I also do a Message Broadcast to my contacts and get them to like and share my Moments post 4. I also send individualised messages to my friends, asking them to