Sales trainers like to teach people the concept of overcoming objections. To me, objections are a waste of time. This is because closing is an inside job. The salesperson deep down must believe in closing the sale and not focus on overcoming objections. When salespeople start overcoming objections, they are placing themselves in conflict with their customers when they should be establishing collaborative relationships instead. Often overcoming objections set the stage for polite disagreements and respectful differences of opinion, forcing salespeople to defend their solutions. At worst, it turns the sales process into a battle in which the salesperson goes into a battle an attack mode to 'win' the sale. In fact, words like 'persist', 'convince', 'persuade' all imply such aggressive behaviour. We all know that you could win an argument and lose the sale. It doesn't have to be this way. Salespeople can choose another approach: prevent...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com