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No More Sales Objections

Sales trainers like to teach people the concept of overcoming objections. To me, objections are a waste of time. This is because closing is an inside job. The salesperson deep down must believe in closing the sale and not focus on overcoming objections.  When salespeople start overcoming objections, they are placing themselves in conflict with their customers when they should be establishing collaborative relationships instead. Often overcoming objections set the stage for polite disagreements and respectful differences of opinion, forcing salespeople to defend their solutions. At worst, it turns the sales process into a battle in which the salesperson goes into a battle an attack mode to 'win' the sale. In fact, words like 'persist', 'convince', 'persuade' all imply such aggressive behaviour. We all know that you could win an argument and lose the sale. It doesn't have to be this way. Salespeople can choose another approach: prevent...

Objections are a Waste of Time

Sales trainers like to teach people the concept of overcoming objections.  To me, objections are a waste of time. When salespeople start overcoming objections, they are placing themselves in conflict with their customers when they should be establishing collaborative relationships instead.  Often overcoming objections set the stage for polite disagreements and respectful differences of opinion, forcing salespeople to defend their solutions.  At worst, it turns the sales process into a battle in which the salesperson goes into a battle an attack mode to 'win' the sale.  In fact, words like 'persist', 'convince', 'persuade' all imply such aggressive behaviour.   We all know that you could win an argument and lose the sale.   It doesn't have to be this way.  Salespeople can choose another approach: prevent objections instead of overcoming objections.  How to prevent objections?   Attract Customers to Buy from You.  When you attrac...

Answers that Everyone Look For in Sales

Every salesperson (including those not selling but selling ideas like those in management) wants to know the fastest and easiest way to make the sale. One day I asked an audience of insurance salespeople, "How many of you would like it if I gave you a list of people who wanted to buy insurance now? Everyone raised their hands. Truth: There is no such list. The one-word meaning of sales is "WORK". The 2-word meaning of sales is "WORK HARD". The 3-word meaning of sales is "WORK EVEN HARDER". How Do I Make a Cold Call? There answer is, "Don't". Don't make a cold call. Make a warm call.   Warm up the cold call and you'll get your results improved by 27%. Guaranteed.  We teach in our courses the 7 ways to warm up any calls. Instead of calling people and look for "Mr Andy", tell the other side that "I've been asked to give Andy a call". If they asked you "What's it regarding?" You don't answ...

Using Emptiness to Close Every Sale

In our previous blog , we talk about how to use our eyes to close every sale.  Over 84 techniques were shared in our courses   How to Close Every Sale and Sales Power , today we will dwell on one tactic: Using Emptiness . When your prospect gives you an objection and he did so in a negative manner, like being sarcastic or critical, most salespeople will act in one way - react. If you understand the concept of 'no self', you will know that everyone is empty by itself.  Your prospect does not have any self-nature - no nature of his own.  There is no nature coming from his own side, what we see in him are just our perceptions of him.   He is empty, and we must be careful not to take away his emptiness and fill him with our own views of him, which will be negative because he gave us an objection .  'No self' means that whatever you see in him is just coming from you, not him.  He is empty, but that doesn't mean that he does not exist, or for us to pre...

The 20 Things that 'No' Could Mean

Whether you are in sales, marketing, business development, support or management, you will come across the answer 'No' many times at work. Many people equate 'No' to 'No Opportunity' or 'No Chance', when in fact No can mean over 20 things as follows: Know More .  Here the customer wants to know more, and if you don't tell him, he will say no Still Thinking .  Many people hate to decide immediately as they don't want to be seen as rash Procrastinate . People procrastinate because it gives them a comfy feeling that they're in control, when in fact procrastination simply puts you higher risk as things may change. OK but not Strong enough to say yes.  This is the most common, when you feel that there is still certain things lacking but you just don't know what it is now. Test Your Patience .  Here saying no will test if you're serious to pursue further or just give up Need to Clarify First .  People will ask questions to clari...

The QUIET Way to Handle Sales Objections

Today we look at a very useful concept that experts use to handle sales objections, it is called QUIET : Q: Begin with a Question U: Understand the objection (with more clarifying questions) I : Identify the reason behind the objection E: Empathize with the prospect's objection T: Test the objection. Q: Questions Our 1-day sales training SALES POWER , is taught 7 times a year. Often participants are given a test at the end of the course on how they can handle the top 10 most common objections. One of the most effective is to turn the prospect's statement into a question.  When the prospect says, "Your price is too high", you simply pause, lower your voice, and respond, "You mean the price (pause) is too high for you ?"  You are now asking further questions to clarify the prospect's objection so as to UNDERSTAND and IDENTIFY the reason behind the reason.  Usually the reason is not they cannot afford it, but they cannot see the value in what...