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The 3 Important Conversions in Your Sales

As a salesperson, you must behave like a consultant so that your prospect will see value in you.  Otherwise, you are seen as a peddler who just want to make the sale.  We all know about sales conversions: how to convert a prospect in to a client and convert a client into a life-long customer. However, there are 3 other Conversions a salesperson must make: 1.  They Must Convert Their Selling Price into an Investment  Price is a cost.  As such, it has a negative value that people will try to pay as little as possible to obtain.  On the other hand, an investment connotes a return.   People are willing to put in money into investment as they know there is a 'Return on Investment' or ROI. How to Convert your price into an Investment?  You must always show what they can get from using your product or service.  As long as that return over the investment gives a double digit return , it is considered a good investment. 2. They Must Convert their Product/Service into the Dol