(With Examples from Business, Politics, Management, Education, and Administration) “In the midst of chaos, there is also opportunity.” — Sun Tzu Every objection is not rejection — it’s simply a signal of resistance , revealing what the buyer (or person) fears most. The Art of War shows us that victory lies not in confrontation, but in understanding terrain, timing, and the human heart. 1. “It’s Too Expensive” The Fear: Losing money or making the wrong investment. Art of War Strategy: Attack by Stratagem — Reframe Value. “The wise general wins before fighting.” Instead of lowering price, change the battlefield from cost to value. Business Example: A consultant reframes: “This isn’t a cost — it’s your insurance against losing bigger later.” Education Example: A parent objects to tuition; the teacher reframes: “This isn’t about paying for learning, but for your child’s confidence and future readiness.” 2. “We’re Already Using Someone Else” The Fear: Disruption of s...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com