Business and Money Tips

As of now (19 May 2018), there are almost 1.1 billion daily active users on Wechat.  That's why many businesses are looking at how they can advertise and do marketing on Wechat. We all know that WeChat users are mostly people from China and they use WeChat 5 times an hour daily, more than 3 hours and buying goods and services via WeChat.  In fact, many large companies including Huawei, Orchard Road Business Association and Capitaland market aggressively on WeChat. As WeChat is very different from Facebook, LinkedIn, and Google, there are 7 ways that you can advertise on WeChat: Incur at least US$20,000 to Tencent Holdings , the company that owns WeChat.  Tencent will, base on your target market, do a message broadcast to selected WeChat members .  You can specify who and where you want to target, like target the Shanghainese or the China people in Singapore.  Many Singapore companies including Marina Bay Sands, Singapore Tourism Board and Kaplan Educatio...

When the market is tough, we turn to other markets.   Today's biggest market is of course China. To communicate with the people from China, we need to use WeChat. Not just use WeChat for messaging, but use WeChat to market ourselves through the following ways: Broadcast: you can send unlimited messages to your contacts with the cap of 200 people at any one time Moments: you can always post what you are good at in Moments to build up your brand Sending messages directly to people WeChat Official Account to do daily broadcast and marketing. In short, WeChat is the first and essential step if you too want to market to people from China.

Before we talk about WeChat Marketing, let's understand WeChat first. WeChat, which has more than 800 million monthly active users today, was initially modelled off WhatsApp, but it has since integrated social media with free messaging and calls. WeChat is WhatsApp + Facebook + Linked-in + SMS + YouTube + Twitter + Instagram + Android Pay + Apple Pay + Uber ++++ WeChat is a superapp. WeChat decidedly focused on connectivity, morphing what was once a stand-alone messaging platform into an indispensable mobile portal for making payments, booking doctor appointments, filing police reports, hailing taxis, accessing banking services, video conferencing, playing games and much more. Take mobile payment as an example. In 2013, WeChat debuted its first payment system. Users can send each other money, pay utility bills and even invest in a wealth fund through the app. Its parent company, Tencent, invested billions of dollars in ride-sharing company Didi Chuxing (...