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The 7 Ways to Advertise on WeChat

As of now (19 May 2018), there are almost 1.1 billion daily active users on Wechat.  That's why many businesses are looking at how they can advertise and do marketing on Wechat.

We all know that WeChat users are mostly people from China and they use WeChat 5 times an hour daily, more than 3 hours and buying goods and services via WeChat.  In fact, many large companies including Huawei, Orchard Road Business Association and Capitaland market aggressively on WeChat.

As WeChat is very different from Facebook, LinkedIn, and Google, there are 7 ways that you can advertise on WeChat:
  1. Incur at least US$20,000 to Tencent Holdings, the company that owns WeChat.  Tencent will, base on your target market, do a message broadcast to selected WeChat members.  You can specify who and where you want to target, like target the Shanghainese or the China people in Singapore.  Many Singapore companies including Marina Bay Sands, Singapore Tourism Board and Kaplan Education have been using paid WeChat advertising for years and are getting good results
  2. Register (for free) up to 5 WeChat Official Accounts with Tencent using your business registration.  With an Official Account, you can have a mobile site with maximum 15 pages.  You can broadcast up to once a day to your Official Account followers.  Search for a good example of an Official Account 'Soheaven' and you'll know what I'm talking about. 
  3. Message Broadcast.  You can send up to 5,000 characters per message to up to 200 contacts in one message broadcast to your WeChat contacts.  Just like Facebook, you can have up to 5,000 contacts on WeChat.  Note that your WeChat contacts will receive the message as though you have sent to them individually and are not aware that the message is sent in bulk
  4. Moments is like newsfeeds on Facebook, and you can post as many Moments as you like daily.  Each moment can have up to 9 pictures and may include articles, web links and even videos of up to 10 seconds
  5. Join or start WeChat Groupchats.  Groupchats, Moments and Broadcast are the 3 pillars of WeChat Zero Cost Marketing. We teach this in our WeChat Sales Coaching
  6. Individual message with articles  This is far the most effective and also most time-consuming. Make sure your article message is appealing and include beautiful pictures, bolds, and underlines.  You have to use free WeChat apps like 'Mei Pian' to create such appealing messages and articles. 
  7. Plain simple message with just words and links.  This is the easiest to create and may be effective if your contacts are familiar with you
Written by Andy Ng, WeChat Trainer in Singapore, Malaysia and Asia. Andy Ng has over 30 years of professional experience and has been training on topics including sales, finance, Sun Tzu Art of War and leadership since 2001.  Since 7 August 2017, Andy has been conducting weekly half-day WeChat and WhatsApp marketing courses at very affordable fees.  (Usual WeChat courses are conducted in Chinese by mainland Chinese and one charge S$1,500 for a half-day course). To see the next course, click here Watch a short 1-minute video at here
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