Business and Money Tips

How Microsoft Wins Big in China — Through the Art of War “The skillful fighter puts himself into a position which makes defeat impossible and does not miss the moment for defeating the enemy.” — Sun Tzu, Chapter IV: Tactical Dispositions While Google, Meta, and others fought the system and lost, Microsoft mastered the terrain, timing, and alignment. Let’s break this down into clear Art of War strategies Microsoft applied. 1. “Know the Terrain and Adjust the Formation” — Adapt to Local Conditions “Water shapes its course according to the nature of the ground.” — Sun Tzu, Chapter VI What Microsoft Did: Localized deeply: Established joint ventures with Chinese partners like CITIC and 21Vianet for Azure cloud operations. Complied with China’s data regulations — instead of insisting on U.S. norms like Google. Developed China-specific versions of Windows, Office, and LinkedIn (the local variant called InCareer ). Result: Microsoft didn’t fight against the governm...

This small artist monopolised the entire Chinatown.  Yes, micro players can always monopolize the market if they do things differently.  Yes, a micro like You can become the Microsoft of your industry today.  This is because the market is not absolutely homogeneous and is heterogeneous, that is, each segment of the market is actually different.  Many small players do not realize this and make the mistake of following the market leaders blindly.  They end up with no business because customers would rather play safe and go with the leader than an unknown brand. The following are the 7 ways that any small player can monopolize the market easily: Do Things That Nobody Does .  Like NEXT Computer (1986 to 1998), it focused on the education market and avoided the rest of the market dominated by IBM-clones PCs powered by Microsoft's operating system.  In fact NEXT was so successful that Apple had to use up all its available cash to buy it over in 1998 to...