Business and Money Tips

Everyone knows the Art of War 孙子兵法 by military strategist 2,500 years ago Sun Tzu. Not many know that Sun Tzu's grandson, Sun Bin 孙膑, was one of the creators of another military classic, called Secret Art of War 秘密兵法, now known as The 36 Stratagems or 三十六计. The 36 Stratagems details the exact tactic to use in 6 different situations. The first step is to assess your current situation and next is to select one of the 6 stratagems in your situation and apply them accordingly. Many Chinese believe that The 36 Stratagems provides answers to all the world’s problems . In fact our company Asia Coaching Training has since 2013, offers free 30-minute consultancy to our selected clients. The 36 Stratagems book is so secretive that until today, no one knows the author of this book. The form that we see today was only officially published in 1941. In short, although it is an ancient book, it is also a modern book. In the business world, the most common tactic used by many is stratagem no

What's the best way to turn a weakness into a strength and sell it like hotcakes?  The ancient Secret Art of War taught us that the use of deception is the most powerful way to change people's perception. Instead of avoid mentioning your product's weakness, mention all your weaknesses upfront. When you are open about your weakness, you convey the perception that you and your organization are honest and trustworthy. This puts you in a position to be more persuasive when promoting your genuine strengths.  This stratagem of exposing your weakness can be used in negotiation. Your negotiating partner is likely to see you as more trustworthy if you mention your weakness upfront rather than having it to be discovered later. The same goes for direct sales. If your product is more expensive, say you're sorry that your company's offer may not be seen as generous for customers, but you have no choice but to mention the reasons why it is more expensive. In short, when

When Google founders Larry Page and Sergey Brin invented a search engine in 1998, their idea was to sell their technology to an existing IT company. At that time Yahoo! was the number one search engine in the world, followed by others like AltaVista and AskJeeves. But no one wants to buy Google's search engine as it was unknown.  During this time, Yahoo! was busy evolving itself into a media company on the net, and they need to outsource their search engine service to a contractor. They found  Inktomi. Before Yahoo could appoint Inktomi as their search engine contractor, the Google's founders made a bold move.  Google's Larry and Sergey made a proposal to Yahoo! They told Yahoo!, smilingly, that they can do the search engine for Yahoo!  "Why should I pass it to you when you are a nobody?", asked Jerry Yang, CEO of Yahoo! Google said that they will  help Yahoo! to become more successful in media  because Google's search engine will be very simple -