Skip to main content

Secret Art of War in a Mandarin Shirt

What's the best way to turn a weakness into a strength and sell it like hotcakes?  The ancient Secret Art of War taught us that the use of deception is the most powerful way to change people's perception.
Instead of avoid mentioning your product's weakness, mention all your weaknesses upfront. When you are open about your weakness, you convey the perception that you and your organization are honest and trustworthy. This puts you in a position to be more persuasive when promoting your genuine strengths. 
This stratagem of exposing your weakness can be used in negotiation. Your negotiating partner is likely to see you as more trustworthy if you mention your weakness upfront rather than having it to be discovered later. The same goes for direct sales. If your product is more expensive, say you're sorry that your company's offer may not be seen as generous for customers, but you have no choice but to mention the reasons why it is more expensive.
In short, when you expose your weakness, people will see you as strong. This is just one of the art of deception as seen in our Secret Art of War to Close Every Sale...

SECRET ART OF WAR TO CLOSE EVERY SALE

Win Over Your Competitors with 2,500 Years Wisdom
 
Date: 23 Oct 2015 9 am to 12.30 pm (Friday)
 
Venue : The Plaza 02-346, 7500A Beach Rd (inside Parkroyal Hotel)   
 
Fee: $298 each; $199 each for 2 and above; $99 each for 5 pax and above
 
Everyone knows the Art of War by Sun Tzu. Not many know that Sun Tzu's grandson, Sun Bin, was one of the creators of another military classic, called Secret Art of War, now known as The 36 Stratagems or 三十六计. 
 
The 36 Stratagems details the exact tactic to use in 6 different situations. This book is so secretive that until today, no one knows the author of this book.  The form that we see today was only officially published in 1941. In short, although it is an ancient book, it is also a modern book.  `
 
Whether you are new or experienced in business, management and sales, if you too want to make this year a year of winning, not whining, come for this course that has taken 2,500 years to make.
 
*** This course qualifies for PIC (Productivity & Innovation Credit), where you can get 60% Grant. Hurry! Limited seats, register now!
 

POWER-PACKED CONTENTS INCLUDE:

  1. Secret behind the Secret Art of War: Deception without Deceiving
  2. Art of Deception: Adjusting of Perception to create win-win
  3. How to use the Secret Art of War in conjunction with Sun Zi's Art of War
  4. Sales Closing and How to Close Every Sale
  5. The 36 Stratagems in 6 categories from winning to desperate situations
  6. Why Samsung Galaxy Note 5 sell so much less than Apple's iPhone 6s Plus 
  7. The 3 most powerful tactics: Openly Deceive, Indirect Attack and Borrow to Kill
  8. How to Win in Price War without dropping your price
  9. Getting people to Say Yes All The Time with "Yes" Questions
  10. The Ultimate in Secret Art of War: Touch their Hearts and How
  11. Your Action Plan and Case Study
 
Bonus 1: Sun Zi's 5 Elements 
Bonus 2: The Sun Zi Way to Overcome Objections Effortlessly
 

BENEFITS:

  1. Powerful Ideas that even your bosses may not have taught you
  2. Fulfill your inner drive to be a Super Salesperson
  3. Get answers for all your queries about Selling
  4. Know how to CLOSE EVERY SALE
  5. Create new value for your co. through sales
  6. Realize your Goal to Earn High Income this year
 

FOR WHO TO ATTEND:

  1. Sales Managers, Marketing Managers, BD Managers
  2. General Managers
  3. Sales Executives
  4. Account Managers and Executives
  5. Self-Employed and Entrepreneurs
 

THESE ARE WHAT SOME OF OUR CLIENTS AND PAST PARTICIPANTS HAVE TO SAY:

Andy has made the classic Sun Tzu Art of War very easy to understand for westerners like us. I like the part where he elaborats on the difference between western and eastern thinking. This cousre on Sun Tzu for Sales is very useful to our business
- Elena Narusheva, Sales Manager
 
This course on sales and marketing using Sun Tzu Art of War is easy to understand and packed with strategies. The part on 36 stratagems is unique and can be applied easily in my business
- Edwin Seah Chee Kiong, Manager, Great Eastern Life Assurance Company Limited
 
Very enlighening and interesting course, not a dull moment!  Andy Ng has done a good job! 
- Chua Eui Kin, Distributor, Jenuesse Global Pte Ltd
 

PROFILE OF ASIA COACHING TRAINING

Sales Coach Andy Ng has 28 years experience: He started doing business at the age of 5. Since 1996, Andy has trained over 81,413 people in 14 countries. His Magnetic Selling DVD and e-book SUN ZI FOR SALES have sold hundreds of copies in 5 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia. Visit our blog at www.andyngtrainer.blogspot.sg and see him in action at www.youtube.com/AndyNgCoach
 

ENQUIRIES:

Ms Idah at 6225-1784 or Andy at 8201-4347 Email to hpa88@singnet.com.sg
 
BOOK THE COURSE: SECRET ART OF WAR TO CLOSE EVERY SALE
Labels:

Comments

Post a Comment

Popular posts from this blog

What an Executive Coach and Business Coach Does

Post a Comment
Read more

The Secret Under the Mattress: Why would a 79-year Man Bet So Big on 4D?

It was 2007 when we discovered his secret. While moving my father’s mattress, we found them: heaps and heaps of Singapore Pools 4D tickets. They were stacked in layers, a paper trail of lost hopes. What shocked us most wasn’t just the volume, but the stakes. He wasn’t betting a few dollars for fun. He was punting hundreds of dollars per draw—nearly ten times a month. At the time, my siblings and I were furious. Our father was a 79-year-old retiree. We wondered, with a mix of anger and confusion, why a man at his stage of life would need to win such "big money." What was he going to do with the money? We saw it as a reckless habit, a sign of poor judgment in his final years.  Some of us would say, "If I were to give him money to buy 4D, why don't I use the money and buy 4D myself?  At least I have better discipline".  It has taken me two decades, and the experience of raising my own three grown-up children, to finally see the truth that was hidden under that matt...
Post a Comment
Read more

Head Bleeding when the Chair Falls

The Weight of Silence: What Were We Really Arguing About? My earliest memories are punctuated by the sound of shouting. In 1970, when I was barely 6 years old, I stood as a small witness to the fierce quarrels between my father and my late eldest brother Kah Yang (he passed away in 1971 at the age of 17). As I grew up, these contradictions became the soundtrack of our lives, usually centered around our family's shoe shop and clothing stalls in Chinatown. In the court of family opinion, the verdict was almost always the same: my father was "wrong." He was judged as a man who didn't fulfill his role, who wasn't "burdening" enough for the family’s success. But as I look back from the vantage point of 2026, I have to ask: Was that actually true? Let me finally put to rest what my father did right: the truths that were buried under decades of criticism: Unseen Labor: He worked grueling, long hours. I remember him hauling boxes of goods and equipment to set u...
Post a Comment
Read more