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Showing posts with the label Sell

Stop Selling What You Do. Sell Who Your Customer Can Become.

People buy three things:  A Solution. A Shortcut. A Feeling. A solution removes pain. A shortcut gets them where they want to go faster and easier. A feeling allows them to imagine becoming someone better. And that third one may be the most powerful. People don't buy information.  They buy transformation. They want to become someone with more money.  More confidence.  More certainty.  More freedom.  More influence.  More control over their future. But millions of people wake up wondering: Should I act now—or wait? Should I push harder—or change direction? Why am I working so hard but getting so little? What should I do next? That's why I Don't Sell Corporate Governance If I tell an entrepreneur:  “You need better corporate governance.” He may immediately think:  Rules.  Compliance.  Committees.  More paperwork.  More cost. But ask him:  “Would you like to grow faster without losing control?” Business owners don't real...

It's Not How but What You Sell that Matters

Most people obsess over sales techniques. Scripts. Closing lines. Objection handling. But they miss the point. People don’t buy how you sell. They buy what you are really selling. And what you are selling is never just the product. You are selling: Your belief. Your conviction. Your integrity. Your promise. And most importantly:  Your love. A salesperson without Love Intelligence (LQ) may sound polished, but feels empty. A salesperson with LQ may not be perfect, but feels real. And in today’s world, people can feel the difference instantly. They can sense: Are you here to close a deal… or here to genuinely help? This is where Love Intelligence (LQ) changes the game. When you lead with Care , you understand real needs. When you act with Courage , you speak truth, not just what sounds nice. When you build Connection , you create trust beyond the transaction. And trust… is what closes deals that techniques never can. So yes— It’s not how you sell. It’s wha...

How the Government Can SELL the MCE Away

It was reported that the Government spent S$2.8 million to promote the S$4.3 billion MCE, Singapore's most expensive and newest expressway.  But it seems like most people are not convinced that the MCE is good for them, and many people are wondering if this is a design issue or a communication issue.  In other words, can the Government better persuade us that the MCE is good?  I think the government should SELL the MCE away; SELL is our newest method of persuasion: Suffering, Empathy, Lead and Let them enjoy the benefits. As a manager, executive or salesperson, you cannot don't persuade people.  For today no one wants to be forced into accepting another person's view, and everyone wants to have his say.   It doesn't matter who is right or wrong, what it matters is people want to be heard .  That is why social media like Facebook , Twitter and Youtube are so popular today, as they allow people to share their views freely and without censorship. From ...