Business and Money Tips

Tom Peters said, "The surplus economy has too many similar companies employing similar people, coming up with similar ideas, and producing similar products and services at similar quality and similar prices".  Just look at the smartphone market now and you'll know what Peters is talking about.  In fact, knowing this will explain why Samsung's Galaxy phones are not selling well this year (more at here ). If that is the case, how do we differentiate successfully?  From Jack Trout's best-selling book " Differentiate or Die ", there are 7 ways to differentiate unsuccessfully: Creative Advertising is never a differentiating idea . This is because customers want information, not news Quality is rarely a differentiating idea .  These days quality is a given, not a difference. Even if your quality is good, how long can you sustain it in the face of onslaught from hungry competitors who come up with better and more advance features?  A good example is S