Business and Money Tips

  Why Most “Educational” Seminars Don’t Work and What to Do About It? Let’s be honest. When someone tells you, “We’re running a seminar by a famous doctor on how to have good eyesight,” and then you see it’s sponsored by the doctor’s own clinic, what do you feel? You feel it’s an advertisement. And what do people do when they sense a sales pitch? They switch off. That’s why this approach doesn’t work anymore. So how can this doctor still run a seminar, get business, and not sound like an ad? The answer is simple — change the structure. Let the doctor not be the main speaker. Instead, invite another speaker who talks about a topic that connects with people’s life goals, not just their eyesight. For example, someone could speak about how to improve your income without working harder. During that talk, the speaker naturally mentions the doctor’s insights about how better vision improves productivity and confidence. Now the doctor’s clinic appears as the sponsor, not the seller. The do...