Price is a distraction. Most people think they are being smart when they focus on price: cheaper is better, discounts are attractive, low cost feels like a win. But look deeper. When something is cheap, we often don’t value it. We don’t use it fully. We forget about it. We waste it. And when something is expensive, we suddenly pay attention. We use it more. We respect it more. So what’s really going on? The truth is this: Price has very little to do with value. Because value is not in the thing, value is in what we do with it. A simple example: A cheap meal can be priceless when you are hungry. An expensive meal can be worthless when you are full. So value is created by usage, not determined by price. Now here’s the part most people don’t realise: When you focus on price and ignore value, you are actually paying a very high price. Why? Because if you buy something cheap but don’t use it, the value you get is close to zero. And when value is nea...
Let me ask you something uncomfortable. Right now… are you living your life— or performing it? Think about it. The way you speak in front of your boss… the way you behave with your team… the way you show up in social settings… Is that really you? Or is that a version of you: carefully edited, filtered, and controlled? Here’s the truth. Most people are not living. They are performing. And the scary part is… they don’t even realise it. More than 2,000 years ago, Zhuangzi already saw this. He told a story about a highly respected man. This man was flawless: perfect manners, perfect speech, perfect timing. Nobody could fault him. But when he met a wise master, the master shook his head and said: “This man is very good at being what others expect… but he does not know how to be himself.” Let that sink in. Not wrong. Not bad. Just… not real. Now fast forward to today. Look at our lives. In front of leaders, we become agreeable. In front of subordinates, we beco...