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13 Jan 2020

7 Ways People Use WeChat Group Chats Wrongly

Many people don't know the difference between WeChat Group Chats and WhatsApp Group Chats and the following are the 7 ways people use WeChat Group Chats wrongly:
  1. Never participate.  Some people join Group Chats is to add the people inside as their WeChat friends.  They never participate in anything inside the group chats, not even introducing themselves when they first joined the group chats or saying good morning
  2. Say Good Morning every day.  It is irritating to see so many good morning messages inside group chats every day because it takes up space and people join group chats is not to read such messages every day.  If you do, you are telling people that you have nothing better to contribute other than saying good morning.
  3. Sell immediately, either in the group chat or individually to the people inside the group.  This makes you liable to be reported or deleted as a WeChat friend
  4. Send long messages and long videos that have nothing to do with the purpose or theme of the group chat
  5. Send Voice Messages, usually about good morning or some greeting. See my article on why you shouldn't use voice message.  Use Voice Input instead
  6. Never Save the Group Chat, as a result, cannot retrieve it and cannot participate.  To save group chats, press the 3 dots on rop right of phone and select 'Save to Contacts'
  7. Forward news that are of low value, especially fakie new

12 Jan 2020

Table of Contents for WeChat Marketing 94 Ways eBook

WeChat Marketing 94 Ways eBook by Andy Ng

Total in 51 pages of A4-size or 127 pages in B5 size. 
Total words = 17, 131 words

The special Launch price of US$4.94 or S$6.88, vs Amazon price of US$27.72 (82% discount). Only for the first 113 people. To order, text to me Andy at 93672286 or email to 
  • Prologue by Author: WeChat Marketing: Market to Who?
  1. Chapter 1:  It All Starts with Your Me Page
  2. Chapter 2:  What Are You Up to in WeChat?
  3. Chapter 3: Hey, I Cannot See You. Where’s Your Moments Album Cover?
  4. Chapter 4: Location, Location, Location
  5. Chapter 5: Who are You If You don’t Self Introduce Yourself?
  6. Chapter 6: Have a Hard Copy of Your WeChat QR Code
  7. Chapter 7: Who are the People Nearby You NOW?
  8. Chapter 8: Edit Your WeChat Friends and Set Tags for Them
  9. Chapter 9: Post Your Life’s Moments
  10. Chapter 10: Set Moments Options
  11. Chapter 11: Starred Your Friends to Remember Them for Life
  12. Chapter 12: Make Your Friend Sticky on Top and You’ll Never Miss them
  13. Chapter 13: Set Chat Background
  14. Chapter 14: Let Your Friends Remember You for Life
  15. Chapter 15: Send Personalized Messages to Your WeChat Friends
  16. Chapter 16: Save Personalised Messages to Your Favourites
  17. Chapter 17: Limit Your Chats to One Page
  18. Chapter 18: Message Broadcast: the No.1 Way to Reach People Individually
  19. Chapter 19: What NOT to Send in Message Broadcast
  20. Chapter 20: Your Voice, Your Emotions
  21. Chapter 21: Pictures for Your Moments
  22. Chapter 22: The Best Format for Moments Posts
  23. Chapter 23: Limit Your Moments to No More than 7 Lines
  24. Chapter 24: Comment Yourself: the way to Talk so that People Listens
  25. Chapter 25: Less Direct Selling
  26. Chapter 26: Soft Messages Beat Hard Messages
  27. Chapter 27: Experience is Your Best Communicator
  28. Chapter 28: Facts Tell, Stories Sell
  29. Chapter 29: Capture the 4 Needs of People
  30. Chapter 30: Like Your Friend’s Moments Album Cover
  31. Chapter 31: Repeat 7 Times to Get Your Message Across
  32. Chapter 32: Innovate
  33. Chapter 33: Use URL Shortener
  34. Chapter 34: Eyeballs Grabbing Headlines in WeChat
  35. Chapter 35: Seduce and Promise
  36. Chapter 36: Hot Topics are Your Best Friend
  37. Chapter 37: Good Morning is Bad Morning!
  38. Chapter 38: Write Searchable Articles
  39. Chapter 39: A Picture Speaks a Thousand Words, A Video Moves a Thousand Hearts
  40. Chapter 40: Sub-Headlines better than Headlines?
  41. Chapter 41: Simple Numbering System
  42. Chapter 42: Direct and Most Important Point at the Top
  43. Chapter 43: Use More Lines
  44. Chapter 44: Offer Real Practical Value
  45. Chapter 45: Tune in to The World’s No. 1 Radio Station
  46. Chapter 46: Founder’s WeChat
  47. Chapter 47: Master Chatting
  48. Chapter 48: Five Ways to Chat Non-Stop with Your Friends
  49. Chapter 49: Exchange Your No. 1 Master Skill
  50. Chapter 50: Three Steps to Stardom
  51. Chapter 51: Publish Your Own E-Book
  52. Chapter 52: Shout to Let People Know
  53. Chapter 53: Talk to Strangers in WeChat
  54. Chapter 54: Take Photo with Respected and Famous People
  55. Chapter 55: Be Number One
  56. Chapter 56: Put Your Facebook Name Inside WeChat
  57. Chapter 57: Power of Message, Broadcast, Moments and Group chats (MBMG)
  58. Chapter 58: Break the Limit of 5,000 Friends Legally and Morally
  59. Chapter 59: Be an Expert and Share Your Expertise in WeChat
  60. Chapter 60: How to Build Popularity, Reputation and Loyalty in WeChat
  61. Chapter 61: Dare to Add People as Your WeChat Friend
  62. Chapter 62: Who Wants a FREE Treat? 
  63. Chapter 63: Caption Your Photos to Get More Likes and Comments
  64. Chapter 64: Don’t Use Voice Message Until You Read This
  65. Chapter 65: Befriend the Far, Attack the Near
  66. Chapter 66: Direct Message Selling
  67. Chapter 67: Social First, Selling Second
  68. Chapter 68: The 8 Ways to Add Friends on WeChat
  69. Chapter 69: Get Invited into Group Chats
  70. Chapter 70: Use Voice Input, not Voice Message
  71. Chapter 71: Give FREE Service or Products that are High Value but Low Cost to You
  72. Chapter 72: WeChat Marketing is About What People Say About You
  73. Chapter 73: Set and Enforce Group Chats Rules
  74. Chapter 74: Study Peoples’ Moments
  75. Chapter 75: What Do You Stand For?
  76. Chapter 76: Your Values Give You Value
  77. Chapter 77: Build Fans, not Just Friends
  78. Chapter 78: Purchasing and Referral Power of Women
  79. Chapter 79: Tag Your Friends to Do Segmented Marketing
  80. Chapter 80: Create Another WeChat Account when Your WeChat has 4,000 Friends
  81. Chapter 81: Official Accounts: FREE or Own?
  82. Chapter 82: Mini Programs: Own or FREE?
  83. Chapter 83: Post Longer than 15 Seconds Video with WeSee
  84. Chapter 84: Best Time for WeChat Posts
  85. Chapter 85: Never Call People Before You Connect with Them Via the 5 Tools
  86. Chapter 86: WeChat Red Packets Marketing
  87. Chapter 87: Don’t Do What Most People Do in WeChat Marketing
  88. Chapter 88: Price to Sell with Wealth Attracting Numbers
  89. Chapter 89: WeChat 3-3-3 Marketing Plan Goals
  90. Chapter 90: Make China-based friends with Douyin, Toutiao, Kugou, WeSee, Changba
  91. Chapter 91: WhatsApp Group Chats: your key to WeChat success
  92. Chapter 92: Five Ways WeChat Income Leverage
  93. Chapter 93: WeChat Group Video Marketing
  94. Chapter 94: Special Deal on WeChat
Review by our readers so far (this ebook only launched on 12 Jan 2020)
  • "Yes, it is really a very comprehensive book that explained every detail orderly.  Very easy to understand and can use as a checklist.  Thank you for offering such a great book at such a low price. Definitely underpriced! Whoever not get now better act fast!"   Vanda Chan, Malaysia
  • "Great book and congrats to your new book"  Joe 
  • "If anyone needs advice on WeChat Marketing, Andy Ng is the right person. Grab this book or regret forever!  Price is going up in a few days time!"  Tan BH, HR Manager
Watch our video at here To order for this book and pay via PayPal (and credit cards), click here

WeChat Marketing: Market to Who?

Search on Google today for ‘WeChat Marketing Book English’ and it is hard to find one.  

Indeed, it is surprising to many, because Weixin, has been around since 2011.  Weixin was renamed WeChat when it was made available internationally in 2013.  To date, there are 1.15 billion WeChat users in the world in 21 languages.  About 10% of the users are outside China, so this amounts to 115 million international users. 

You may say this 115 million is small compared to the billions of users of Facebook, WhatsApp and Instagram.  Compared to Twitter and LinkedIn, WeChat international users are relatively small.

Since we are NOT in China, why bother about WeChat?  Can we just focus on the other social media tools where the reach is much wider?  Indeed, this has been the question that people often asked me.  “Why bother to market on WeChat when you have other better choices?”  was the question asked by one director from a large government body in Singapore.

The question is back to why use WeChat?  Many people told me that it is to sell to the Chinese living in mainland China, and these 1.035 billion users have at least 30% that are middle income and above, and they amount to 310 million rich people in China.  “If I could easily capture 0.01% of the market, that is 31,000 rich people!” exclaimed one CEO of a European company.

But we all know that it is very hard to sell to the people in China if when you are outside China. Because China now has everything that is cheap and good, why should they buy from a stranger foreigner?  Unless this foreigner has something that they don’t have, which is rare. 

So, use WeChat to sell to who?  Living in Singapore allows me to sell to the China-born Chinese that lives in Singapore.  According to some statistics, there are 1 million China-born Chinese that lives in Singapore. These 1 million people are daily active WeChat users living in Singapore. They could be Singapore citizens (like my business partner Master Li Chengwei), or Permanent Residents, or holders of work permits, employment pass, S-pass, E-pass, 60-days social pass or just tourists.   

Since 2015, I Andy Ng have been using WeChat to market to 1 million China-born Chinese living in Singapore, and also to the estimated 200,000 Chinese here that use WeChat. To date, I have earned tens of thousands of dollars from WeChat marketing.  This book documents my own experiences that have worked for my humble business of training and consultancy. The strategies here works!   

I believe that if you were to apply some, of not all, of the strategies in this book WECHAT MARKETING 94 WAYS, you too will reap huge rewards. All the best to your WeChat Marketing!  To get a copy of this latest one and only ebook on WeChat Marketing, email to me at  First 49 people get a special 82% discount at US$4.94, vs planned Amazon's price of US$27.72.  

5 Jan 2020

Using these 4 Tools to Great Effect

Combining Message, Broadcast, Moments and Group Chats
We know that WeChat has these four simple but very powerful tools: MMBG or Moments, Message, Broadcast and Group chats.
Moments: At the Discover page, similar to Facebook’s Newsfeed. It is social media sharing.
Broadcast: Message Broadcast, similar to WhatsApp message broadcast, is a one-to-many messaging tool
Message: Your one-to-one messaging tool
Group Chats: Your one-to-many sharing tool
On their own, these four tools are powerful. But when you combine them, their reach is scary. This is what I typically do:
1. I post a touching story in Moments and ask my friends to share it too
2. When this Moments post gather more than 10 likes, I screenshot the page and share it in my Group chats, asking the group chat members to share it
3. I also do a Message Broadcast to my contacts and get them to like and share my Moments post
4. I also send individualised messages to my friends, asking them to like my Moments post.
5. When this Moments post gathers more than 20 likes and comments, I repeat the whole process until the total likes reach a high figure, e.g. 50.
You can repeat the whole process above as often as you like. Note that your friends may not look at Moments, but Message Broadcast and Message are what they cannot ignore. This method is very powerful. Try it!

17 Dec 2019

Unblock WeChat Accounts for FREE

Many people know that I Andy Ng am a WeChat Trainer for years. Inevitably many ask me to help them unblock their WeChat accounts. Every day I receive easily 5 to 10 such requests from all over the world. In fact, one guy called me today while I was holidaying overseas and wanted to pay me US$200 to urgently unblock his blocked account. 

I, of course, would like to help you unblock your WeChat accounts, for a fee or for free. BUT I CANNOT HELP YOU UNBLOCK YOUR BLOCKED WECHAT ACCOUNT. This is because I already exceeded my unblock quota of 3 a year. Yes, the quota is only 3 unblocks a year.

You have to look for your other WeChat friends to help you unblock your account. If you don't know who are your WeChat friends, you have to look for your close friends to help you. This process may take you as long as a week or a month.

NEVER ASK STRANGERS TO UNBLOCK YOUR WECHAT ACCOUNT. This is because you are exposing yourself to dangers as that stranger could make use of your situation and get sensitive information from you. Please take note.

Do not panic or give up on WeChat if your WeChat account is blocked and there seems to be no solution. Your solution is at

15 Dec 2019

No Wonder HomeFix Fails: 6 Criteria of a Sustainable Business

As you may know, I have been in business since the age of 5. Since I left my last employer in the year 2001, I have been running my own business in training and consulting for the last 19 years, out of my total 32 years of working experience. 

People inevitably ask me what is a good business that you should get in.  Here are my 6 criteria:
  1. Everyone is a potential customer. You don't want to do business where you have to hunt and select your customers. If everyone can be your customer, you don't need to select any more. There are also very little selling and marketing needed. 
  2. Don't depend on selling to friends. It's more complicated to sell to friends, and no matter what, no one has limitless number of friends. You want to be in a business where you can sell to anyone, anywhere and at anytime
  3. Your product must be affordable to the masses.  The current business I am in involves an outlay of only S$149 or US$127, which is considered affordable in today's context. 
  4. An international business that does not depend on location.  You can sell anywhere via WhatsApp, Skype, WeChat, Line, FaceBook, Instagram, LinkedIn and YouTube. Recently I closed 3 cases via WhatsApp, and last month I closed 5 cases through my FaceBook Group
  5. The business must give you limitless upside, yet you have very little downside. That means minimum outlay and preferably no monthly or periodic maintenance
  6. You have some inborn talent and passion for this product and business.  This is important, for you must be able to ride through the business ups and downs. Without passion, there is no profit.
Based on the above 6 criteria, to me, there are 6 businesses that I could be in, although at present I am only in one of them.  Let me know your comments, thanks.
  1. Training on soft skills for individuals
  2. Training on soft skills for companies
  3. Consulting for individuals
  4. Mobile number analytics and change
  5. Mind training
  6. All sales and marketing businesses

28 Nov 2019

Your Mobile Number is NOT Important as Nobody Remembers It Anymore ,Right?

Everybody that is anybody has a mobile phone.  Everybody has at least one mobile phone number in their lives. 

Some people said that our mobile number is not important as nobody remembers it anymore. Everyone uses address book on their mobile phones to look for anybody, including their loved ones and people that they see and work with every day. So whether your mobile number is good or bad has little effect as you don't even know it, righjt?

Well, we all know that knowing something is not important. What is important is what NOT knowing will affect you.  If you think that your mobile number is not important, your mobile number will still affect you.  Imagine having a mobile number that is used by terrorists or criminals, the police will come after you, even though you don't know about it, right? 

So is it fair to assume that our mobile number is important, even though we may or may not know about its importance?  

Let's look at Yijing, the oldest Chinese classic that has inspired people for the last 5,000 years.  Yijing said that there are 8 trigrams, and there are also 8 digits that have meanings of their own. 

The digits 1, 2, 3 to 0 mean these in Yijing:
1 = Kanshui 坎水 Ridge Water
2 = Kuntu 坤土 Earth Soil
3 = Zhenmu 震木 Earthquake wood
4 = Xunmu 巽木 Obey wood
5 = Zhongyangtu 中央土 Central Soil
6 = Qianjin 乾金 Sky Metal
7 = Duijin 兑金 Exchange Metal
8 = Gentu 艮土 Cultivate Soil
9 = Lihuo 离火 Further Fire
0 = Zhongyangtu 中央土 Central soil

Based on the above, each digit represents different meanings. When we combine the digits, the results will be positive or negative.

For example, 12 is Kanshui and Kuntu, meaning ridge water destroys earth soil, so 12 is very negative. On the other hand, 13 is very positive because Ridge water is good for earth wood.

  • 18 is what most people consider as good, when here we can it is very bad or ferocious, as it is Ridge Water destroys Cultivate Soil.
From here you can see that we don't read each digit on its own but read digits in pairs. Each pair of digits will produce certain meanings, positive or negative.

The effects will be there and the longer you use your mobile number, the bigger is the effect. To know more if your mobile number is good or not, text to Andy at 93672286 for a FREE reading worth $168. Other related articles (click on the title or the url):

23 Nov 2019

No Ordinary Moments in WeChat Moments

WeChat Moments, No Ordinary Moments

       WeChat Moments is our social media page where our WeChat friends, and only our WeChat friends and not everyone (unlike Facebook and Instagram), can see what we post. 

       WeChat Moments is like your Facebook News Feeds, just that the readers are restricted to people that you have added as your WeChat friends, and not everyone as in Facebook.  You can post up to nine photos or one 10-seconds video in your Moments.  WeChat Moments also accepts posts that contain text only without any photos.  Hyperlinks and url shorterners are allowed.

       According to the company Tencent Holdings, 75% of WeChat users look at Moments every time they open up WeChat.   This amounts to 750 million people every day.  So if you don’t post in Moments, you are missing out on reaching out to potentially 750 million every day!

       When you post in your Moments every day, you are reaching out to your WeChat friends and you will stay within the top of mind recall for them.  In marketing, recall is everything.  For example, I am a trainer in WeChat.  I post in Moments regularly on latest updates to WeChat.  Three months following my post, I started to receive enquiries on WeChat courses because people see me as an expert in WeChat.  So I can testify that WeChat Moments is definitely a very useful way to market yourself.

       If you don’t post in Moments, or you do not post Moments every day, you are missing out a lot on this marketing. 

How to Post Moments:
       Go to Me page in WeChat
       Click on the album line
       Click on the top right line “My Moments”
       Click on the camera icon
       You can select photos from your phone’s photo album or simply take a photo
       Write something to describe your very moment in this post

21 Nov 2019

Which company makes money? Look at their hotlines! (Part 1)

Which company makes the most money? Just by looking at their published hotlines, we can get some hints. Today let's look at the 4 major electricity retailers in Singapore that cornered 80% market share in a crowded market of 12 electricity retailers: Keppel, Geneco, iSwitch and Tuas Power
  1. KEPPEL ELECTRIC 68033888
  2. GENECO 63636677
  3. ISWITCH 69559900
  4. TUAS POWER 68385565
680 Money gone
8033888 Platform continues and becomes big

This means that Keppel Electric put in lots of money into its platform. Indeed Keppel cornered 27% of the market share with 150,000 customers as of Oct 2019 (date per EMA). But note that Keppel has grown very big as its nearest rival Geneco only has 22% market share. BUT KEPPEL ELECTRIC has no wealth number, that means, it does not make money out of this business

GENECO 63636677
636366 Rapidly changing (4 times)
677 win lots of friends
This means that Geneco went through many changes in its business but managed to win business through friends. Indeed Geneco's customers are not from the company's marketing but from customers' referral program. Note that there is also no wealth number in Geneco's number. This means that Geneco does not make money

ISWITCH 69559900
There is only one number from here, and there are two zeros in the end. This number 69 is about INVESTMENT. This means that iSwitch invested lots of money into this business. There are two zeros in the end numbers, which means that this investment does not yield any profits. Note that there is also no wealth number in iSwitch's number. So iSwitch does not make money

TUAS POWER 68385565
68 Wealth generating
83855 Platform
85565 No wealth
This means that Tuas Power put in its wealth into this platform but this platform does not generate wealth for Tuas Power. Indeed we know that Tuas Power paid Singapore Power group $6 for every customer processed in SP's bill. If the average electricity bill of a household is $100, and a retailer's net profit margin is less than 10%, this means that it is hard for Tuas Power to make money from its business as it paid $6 for every bill processed by SP. There is no wealth number in Tuas Power number.

18 Nov 2019

How to Have Limitless Friends on WeChat

Although we only can have maximum 5,000 friends in one WeChat account, we can reach out to more than 5,000 friends using Group chats, Moments, Official Account and Mini Program. 

A.   Group Chats
There is no limit to the number of Group chats that we can join or set up.  Each group chat can have a maximum 500 people, and most of these people may not be your WeChat friends. 

When you post messages in these group chats that make people like you, these people are your friends, EVEN THOUGH YOU HAVE NOT ADDED THEM AS YOUR WECHAT FRIEND. In business, people like to buy from friends. So the number of people that you can reach via Group chats is infinity.

B.  Moments
People mistakenly think that only our WeChat friends can read our Moments. In reality, our WeChat Moments can also reach out to people that are Not our WeChat friends through 4 ways: People Nearby, Friend Radar, Paid Advertisements and Reposting or Forwarding

When you set your Moments posts to be public and allow strangers to see 10 of your Moments posts, people can use People Nearby and Friend Radar tools to see your Moments.  Paid Advertisements in WeChat, which will be covered later, is one way that you reach out to people that are not your WeChat friends.

Reposting or Forwarding of your Moments posts:  We know that if your Moments post is good, people will copy and post it on their WeChat Moments.  If you write articles using free tools like Kaidan Mima and Meipian and post them on your WeChat Moments, there will be more people sharing your posts.  Inside the articles, you can ask people to add you as a WeChat friend or subscribe to your posts.  In this way, your reach just gets wider and wider.  In short, the number of people that you can reach via Moments is infinity.

C. Official Account
We know that anyone can follow your Official Account if you make your Official Account QR code available for easy scanning.  At the backend of your Official Account, you can see who follow your Official Account and connect with them easily.  Since there is no limit to the number of people that can follow or read your Official Account, the number of people that you can reach via Official Account is infinity.

D. Mini Programs
People can also search for your Mini Program using Search inside Discover page.  WeChat will also display Mini Programs that are within 5Km of people’s location.  Since there is no limit to the number of people that can follow or read your Mini Program, the number of people that you can reach via Mini Program is infinity.

In the end, the number of people you can reach on WeChat is much more than the number of friends that you have on WeChat. The number of people that can reach is infinity. Next WeChat course is on 27/11 Wednesday 9 am to 12.30 pm. Limited 75% discount is available at

17 Nov 2019

IC Number, Birth Date and Mobile Number: Which is More Important?

Many people want to know, other than their mobile number, is their IC number, house number, car plate number and birth date important too?  We know that anything that moves has more power than anything that doesn't move.  Like a fan that has its blades move generates power than a still fan. So to know if your IC number, house number, birth date and car plate number will affect you or not, we have to know if they move or not. If they do move, do they move a lot?  The more they move, the bigger is the effect. 

1. IC Number
Your IC number doesn't move and few people know this, other than the organizations that you deal with, eg banks, and they too will not remember it.  If they want to look for you, they need to contact you, usually through your mobile number, and ask you for your IC number in order to retrieve your file. 

2. House number
Your house number is known to few and is stationary most of the time and only moves if you put the house number plate on the door, and only if you open and close the door. So house number doesn't move much, and thus it is not important

3. Birth Date
According to Yijing, which is a basis of Chinese culture that is not part of any religion, birth date is not important. What is important is your date and time of birth.  

4. Car plate number
Cars do move a lot, so they are important. But unless you are a Grab drive, your car will not move 24 hours of the time.  So car number plate, though important, is not as important as something that moves 24 hours all the time

5.  Your mobile number
We use our mobile phone all the time, from awake to sleep. Each time you use Whatsapp, WeChat, Telegram, Line etc, your mobile number is used and moves. Nowadays almost all organizations and mobile apps require your mobile number to authenticate (so that they can send you a one-time-password to verify you). In this sense, your mobile number is the only number from the above numbers that is used in ALL SITUATIONS and AT ALL TIMES.

Your mobile number is unique to you as no two persons can have the same mobile number. 
It generates a unique frequency base on the energy of the numbers.  To know the energy of numbers based on Yining, read my other article at here. If the energy is positive, your mobile number is positive. If the energy is negative, you as the user of the mobile number is affected by it, whether you know it or not.  We all know that your mobile number is used 24 hours of the time. Even if you switch off your mobile phone at night, people can still send messages to you via Whatsapp and WeChat etc to your designated mobile number. So it is STILL moving even though you are asleep! and your phone is switched off!  To know if your mobile number is positive or negative, text to me Andy at 93672286. First 13 people will get a FREE Mobile Number Profiling Report worth US$149. Other related articles (click on the title or the url):