Business and Money Tips

Hot button selling is one of the most common yet effective ways of selling.  Whether you are selling to consumers or corporate, you are still selling to human beings.  That’s why you need to press their hot buttons. When you do the triggers, the sale is closed, and no further selling is needed. But if you press the wrong button, you’ll get an enemy.   This course demystifies hot button selling. It combines strategies from Barry Feig, Kim Hui and Brad Sugars. It will reward you handsomely …   POWER-PACKED CONTENTS INCLUDE: Problem with most salespeople: lack of triggers What is Hot Button Selling and how does it differs from selling on benefits and emotions The 14 Buttons to Press  Five Steps to Hot Button Selling: Uncover problems, Trigger Pain, Intensify Pain, Create the Heaven and Pay them Now Top 25 Strategies on the above (include your case study) Using 5 Love Languages to Trigger Action NOW Dealing with Objections the Hot Button W...

Mention the words 'hot buttons' and most salespeople who have gone through the usual sales training will tell you, 'emotional hot button'. But we know that human beings act base on emotions 80% of the time, the other 20% of the time we act on logic.   So hot button selling is not just emotional selling.  Three Steps to Finding Your Prospect's Hot Button  1. Let the prospect talk Just let people talk. Be patient. Be interested in listening to them.  It is easy to find your prospects' hot buttons once you have gained their interest. Let them enter the conversation and invariably, they will "spill" the hot button of the moment. When someone walked into my education centre, I do not ask them "What course do you have in mind?"  I just simply say, "Hi, welcome to our centre, how's your day?"   Once the exchange of names is over, I go straight into the point by asking them a simple question, "If you have one...

Find their hot buttons, press their hot buttons, we have heard these thoughts before; but what do they mean? Is it to say that as a salesperson you should try to discover their primary areas of interest? How do these hot buttons help you close sales?  What is a Hot Button? Hot button is not to be confused with Benefits or Emotions, nor is it about Fear and Force. In sales, a Hot button is a  Trigger that once activated, the person will not go back to the original state of mind.  This means that when you press the hot button, a sale will result. You  do not need to close the sale as the sale is already yours. Note that different people have different hot buttons, and they too differ at different time. Also note that You as a  Salesperson is also a hot button , the same goes for your company marketing, branding and positioning.  As I learnt from Barry Feig: author of best-selling book Hot Button Marketing, there are at least 14 hot buttons: #1: Hot Button,...

Find their hot buttons, press their hot buttons, we have heard these thoughts before; but what do they mean? Is it to say that as a salesperson you should try to discover their primary areas of interest? How do these hot buttons help you close sales?  What is a Hot Button? Hot button is not to be confused with Benefits or Emotions, nor is it about Fear and Force. In sales, a Hot button is a Trigger that once activated, the person will not go back to the original state of mind. This means that when you press the hot button, a sale will result. You do not need to close the sale as the sale is already yours. Note that different people have different hot buttons, and they too differ at different time. Also note that You as a Salesperson is also a hot button , the same goes for your company marketing, branding and positioning.  As I learnt from Barry Feig: author of best-selling book Hot Button Marketing, there are at least 14 hot buttons: #1: Hot Button, The desire for c...

Yes, it has been getting more competitive today to sell. In the process of Pitching, i.e. multi-stage selling, every detail must be well executed if you want to clinch that coveted deal that everyone is eyeing for.  The stages involved in the sales pitch starts with a meeting, followed by a formal, stand-up presentation. Even if the prospect decides in your favour, you need to follow-up till the end, as anything can change until you sign the deal.  It should be noted that pitching is process that is cumulative, this means that each stage must be completed to the satisfaction of the other other or you will be wasting your time and effort . To pitch successfully, you need to press the prospect's hot button.  Hot button is not to be confused with Benefits or Emotions, nor is it about Fear and Force. In sales, a Hot button is a Trigger that once activated, the person will NOT go back to the original state of mind . This means that when you press the hot button, a sa...