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Deception and Foreknowledge as taught by Sun Tzu

In his military classic "Art of War" written 2,500 years ago, Sun Tzu taught us that to defeat the competition and achieve your goals, you must have foreknowledge.  Foreknowledge is not about the following: Prediction based on the past Unsubstantiated Hearsay Analogy with past events Derived from calculations Foreknowledge is about 4 things: Detailed research and analysis from people who know the competition situation in details Knowledge of the personality and behaviour profile of people Psychology of things, why people do things in certain way Knowledge about the environment, including business climate Foreknowledge does not stop at knowing your competitors.   The most important knowledge is to know yourself.  You must know where you are strong and where you are weak so that your weakness will not be exposed and instead positioned as strengths.   Having foreknowledge will also help us to exercise Deception, which is simply not letting the enemy kn