Business and Money Tips

In our Sales Power (more at here ) and other sales and marketing courses, we teach people not to sell their product, its advantages and even the benefits it will accrue to the user.  For all these things are measurable, but in life it is the immeasurable that will get heads nodding. The 4 Immeasurable are: Hidden Potential .  Everyone has some hidden potential inside them, and the goal of the salesperson is to harness this potential.  It could like in the prospect's production capability, and by investing in the machine that you are promoting, they can reach their potential faster and easier. Achieve Dreams .  If you can dream it, you can make it.  A good salesperson talks about his prospect's aspirations and dreams and let them know that they too can realize their dreams.  Note that this may have nothing to do with what you are selling, but it surely touches their hearts.  When you can touch somebody's hearts, it is limitless what you can do. Love and Concern .  A